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NEWSLETTERS Current Issue Mark Driscoll admits ‘unwise’ marketing strategy for ‘Real Marriage’
Mark Driscoll admits ‘unwise’ marketing strategy for ‘Real Marriage’ PDF Print E-mail
Written by Mark Overton   
Friday, 14 March 2014 04:37 PM EDT

RealMarriage-webMark Driscoll's Seattle-based Mars Hill Church released a statement detailing its side of the story in the current controversy involving Driscoll's recent Real Marriage (Thomas Nelson) book co-authored with his wife, Grace.

“In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times best-seller list,” the statement read. “While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church, and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign.

"We take stewardship at Mars Hill very seriously, and thus we pay very close attention when accusations are made claiming that we are mishandling the money received by our congregations’ tithes and gifts,” the statement continued. “We voluntarily undergo an annual external audit, and public disclosure of our audited financial statements is part of our commitment to accountability.

“The BOAA [Board Of Advisors and Accountability] stands unreservedly behind Pastors Mark Driscoll, Sutton Turner and Dave Bruskas as the executive elders of Mars Hill Church,” the statement continued. “We deeply appreciate their endurance through false accusation, their submission to authority,and their humility where regrettable decisions from the past have come to light. We are thankful to God for His grace, which is evident in all that he allows for our good and his glory. We are confident that God is preparing Pastor Mark and the ministry of Mars Hill Church for a great harvest of souls in the days ahead.”

The full statement is available on the church’s website.

 
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