Christian Retailing

NEWSLETTERS Current Issue Parable Group launches expanded partner store website
Parable Group launches expanded partner store website PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 06 March 2014 04:08 PM EST

ErikErnstrom-webThe Parable Group has unveiled a new partner store website—ParableConnect—in response to retailer feedback and after months of development. The site serves as the information, data and resource hub for Parable’s entire group of retail partner stores nationwide.

ParableConnect features dynamic marketing, merchandising/inventory and operational content designed to provide actionable metrics to retailers as they operate their businesses and serve their local communities.

“ParableConnect is a huge improvement over our previous site [MemberNET] in every possible way,” said Erik Ernstrom, manager of business intelligence for The Parable Group. “The retailer experience has been completely re-thought, and now features interactive and real-time analytics designed to help retailers improve inventory selection, drive more transactions, increase sales and optimize their marketing spend.”

Full-service partner stores have unlimited access to all the functionalities and reporting on ParableConnect, including promotion response analysis, inventory and transaction comparisons, live customer data and predictive mailing. Partner stores also can log in and pull a mailing list of customers who are likely to respond to a promotion, explore new features that coordinate with the services they are signed up for, place orders for exclusive products, manage their accounts, and access marketing and merchandising resources.

Steve Potratz, founder and president of The Parable Group, believes the new site will grow the bottom line for stores.

“ParableConnect allows retailers to understand their data, connect to their customers via their preferred channels, improve the consumer experience, improve the consumer/retailer relationship and increase customer loyalty,” Potratz said. “But most importantly, accessing actionable data on ParableConnect allows retailers to improve profitability as they serve their local communities.”

 

In this current issue:

'War Room' closes in on top spot opening weekend

News image

TriStar Pictures’ War Room debuted at No. 2 at the...

READ MORE

Chonda Pierce debuts on big screen

News image

Best-selling comedian Chonda Pierce’s new film, Laughing in the Dark,...

READ MORE

CPE aims to equip retailers on Supreme Court rulings

News image

Jay Sekulow, chief counsel of the American Center for Law...

READ MORE

Charisma House announces strategic corporate restructure

News image

Charisma House recently announced a strategic corporate restructure in the...

READ MORE

Thom Rainer: LifeWay faces 'hinge moments'

News image

LifeWay Christian Resources is facing "hinge moments" and decisions that...

READ MORE

Virginia shooting ‘frightening’ for Christian retailer

News image

One local Christian retailer experienced “a frightening morning” early Wednesday...

READ MORE

Parable Group, InspireHub help churches

News image

The Parable Group has partnered with InspireHub Inc. to reach...

READ MORE

Erica Campbell, Sadie Robertson to host Dove Awards

News image

The Gospel Music Association (GMA) announced today that five-time GRAMMY...

READ MORE

Kingstone releases Christian comics app

News image

Kingstone Media announced today the launch of a new Kingstone...

READ MORE

Publisher expects Message Bible to reach young Catholics

News image

ACTA Publications and Tyndale House Publishers have partnered together and...

READ MORE

Chris Tomlin sells out Madison Square Garden

News image

Chris Tomlin saw a longtime vision come to life last...

READ MORE

Bible Society Australia acquires Koorong

News image

Bible Society Australia announced Tuesday the acquisition of Koorong, Australia’s...

READ MORE
100%
-
+
0
Show options

a