Christian Retailing

NEWSLETTERS Current Issue Parable Group launches expanded partner store website
Parable Group launches expanded partner store website PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 06 March 2014 04:08 PM EST

ErikErnstrom-webThe Parable Group has unveiled a new partner store website—ParableConnect—in response to retailer feedback and after months of development. The site serves as the information, data and resource hub for Parable’s entire group of retail partner stores nationwide.

ParableConnect features dynamic marketing, merchandising/inventory and operational content designed to provide actionable metrics to retailers as they operate their businesses and serve their local communities.

“ParableConnect is a huge improvement over our previous site [MemberNET] in every possible way,” said Erik Ernstrom, manager of business intelligence for The Parable Group. “The retailer experience has been completely re-thought, and now features interactive and real-time analytics designed to help retailers improve inventory selection, drive more transactions, increase sales and optimize their marketing spend.”

Full-service partner stores have unlimited access to all the functionalities and reporting on ParableConnect, including promotion response analysis, inventory and transaction comparisons, live customer data and predictive mailing. Partner stores also can log in and pull a mailing list of customers who are likely to respond to a promotion, explore new features that coordinate with the services they are signed up for, place orders for exclusive products, manage their accounts, and access marketing and merchandising resources.

Steve Potratz, founder and president of The Parable Group, believes the new site will grow the bottom line for stores.

“ParableConnect allows retailers to understand their data, connect to their customers via their preferred channels, improve the consumer experience, improve the consumer/retailer relationship and increase customer loyalty,” Potratz said. “But most importantly, accessing actionable data on ParableConnect allows retailers to improve profitability as they serve their local communities.”

 

In this current issue:

Vote in March in Christian Retailing’s Best awards

News image

It’s time to vote! Christian Retailing invites anyone involved in...

READ MORE

New Hampshire store wins Joyce Meyer book display contest

News image

In 2014, Faithwords, a division of Hachette Book Group, held...

READ MORE

New product accessibility highlights AmericasMart March Market

News image

Industry-leading educational programming and collaborations complement an efficient product sourcing...

READ MORE

‘God’s Not Dead’ takes top honors at Movieguide Awards

News image

Pure Flix Entertainment’s best-selling DVD God’s Not Dead received top...

READ MORE

‘The Devil in Pew Number Seven' to hit the big screen

News image

AFFIRM Films and Mass Hysteria Entertainment Inc. have announced their...

READ MORE

The Parable Group launches 2nd annual writing contest

News image

The Parable Group, its retail partners and WestBow Press—the strategic...

READ MORE

Destiny Image: 'We made the right decision'

News image

Citing major financial considerations, Nori Media Group CEO Don Nori...

READ MORE

LifeWay signs letter of intent on Nashville property

News image

After analyzing more than a dozen offers to purchase its...

READ MORE

700 Club, Joni to feature lauded HCI authors

News image

HCI Books authors Tonier Cain and Erin Merryn will get...

READ MORE

InterVarsity Press inks Tampa pastor to book deal

News image

Pastor, author and recording artist Tommy “Urban D.” Kyllonen has...

READ MORE

Worthy signs Sandra Hagee Parker for debut book

News image

Worthy Publishing announces it signing of author Sandra Hagee Parker—daughter...

READ MORE

Tuesday marks final day for CR’s Best nominations

News image

Vendors and authors still have only one more day to...

READ MORE
100%
-
+
0
Show options

a