Christian Retailing

NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 
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In this current issue:

Former Gospel Light President Bill Greig launches new Churchgrowth.org company

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Bobby Bowden, Darrell Waltrip to appear at LifeWay's The Main Event

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Novelist Wanda Brunstetter to visit Pennsylvania stores

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New York Times best-selling author Wanda E. Brunstetter will visit Pennsylvania...

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Publicists: Inform retailers of your fall releases

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Christian Retailing magazine is requesting product information on October and...

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About a Mile garners 2014’s highest-selling debut from new artist

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Adam, Luke and Levi Klutinoty—three brothers collectively known as About...

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Box-office hit ‘Heaven Is for Real’ now in Christian retail stores

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Heaven Is for Real landed on Christian retail-store shelves July...

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Trevin Wax named to CT’s millennial influencer list

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B&H Publishing Group author Trevin Wax was named to Christianity...

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Barbour Publishing signs contract with Josh McDowell

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Barbour Publishing has announced it has signed a contract with...

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NRF expects stronger second half of retail year

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The National Retail Federation on Wednesday lowered its retail sales...

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Police in Fresno, California, are looking for a man allegedly...

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Amazon launches Kindle Unlimited subscription service

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