Christian Retailing

NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Report: LifeWay eyes site for new headquarters

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LifeWay Christian Resources has entered talks to purchase a 1.6-acre...

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2015 ICRS to expand international offerings

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An expanded international program at the 2015 International Christian Retail...

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Chris Tomlin marks biggest tour yet with CURE partnership

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More than 200,000 people attended GRAMMY-winner Chris Tomlin's Love Ran Red Tour...

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Award-winning author Vicki Courtney signs multi-book deal

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B&H Kids, the children’s imprint of B&H Publishing Group, has...

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B&H, LifeWay take home six SEPA Awards

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B&H Español and LifeWay Español won a combined six awards...

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CR Update takes Memorial Day break

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The Christian Retailing Update newsletter will not sent Monday, May...

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Industry veteran joins Eerdmans as new editor-in-chief

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William B. Eerdmans Publishing Company, an independent family-owned publisher since...

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2015 Christy Awards announces event speakers

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The 2015 Christy Awards for excellence in Christian fiction will...

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LifeWay prayer event taps into Kendricks' new film theme

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LifeWay Christian Stores will be holding a War Room Day of...

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Send The Light launches new 'user-friendly' website

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Send The Light Distribution (STL) rolled out a brand new...

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B&H books launch alongside Kendricks' 'War Room' film

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War Room, the highly anticipated fifth film from Alex and...

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Audio Adrenaline's latest album debuts atop 'Billboard' chart

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Two-time GRAMMY Award-winning group Audio Adrenaline's latest album, Sound of...

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