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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Serial robber hits Family Christian’s Fresno store

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Police in Fresno, California, are looking for a man allegedly...

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Amazon launches Kindle Unlimited subscription service

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Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

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Facebook tests consumer ‘Buy’ button to help businesses

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Facebook is now testing a new feature to help businesses...

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Faith-based surfer film nominated for three film festival awards

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The Perfect Wave has been nominated for three awards at...

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Recording artist Yancy adds Spanish songs to free app

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Yancy’s Little Praise Party app is getting a bilingual upgrade with...

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Liguori Publications acquires Franciscan Media’s parish resources

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Liguori Publications, a Catholic publisher and Redemptorist ministry, has purchased...

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New company BroadStreet Publishing partners with Authentic Media

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BroadStreet Publishing has announced its partnership with U.K.-based Authentic Media,...

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Canadian marketing programs raise awareness of Christian products

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Canadian marketing and publicity agency Graf-Martin Communications has launched Spark,...

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AAP: Sales rise for religious presses

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The overall trade publishing sector continues showing growth in 2014...

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Retail sales up minimally in June

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The Commerce Department announced its monthly sales numbers Tuesday, signaling...

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Millennials strongly influence parents’ back-to-school spending

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Driven by increased demand for electronic items and parents’ need...

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Crown Awards’ Best Picture goes to ‘Patterns of Evidence’

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International Christian Visual Media (ICVM) presented Crown Awards to outstanding...

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