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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

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Marketing executive Lucy Diaz Kurz rejoins Charisma House

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Lucy Diaz Kurz has rejoined the Charisma House book group...

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CBA, retail partners launch 'Get It Local Today'

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In a cooperative industry project, CBA will provide Christian stores...

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Exhibitors mostly positive about quieter Unite 2017

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CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

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Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

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CBA’s Unite 2017 drew show attendees to a Duke Energy...

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Filmmakers showcase new movies, related products at Unite

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CBA's Unite show hosted some of 2017's most exciting Christian...

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Logos Bookstores announces 2017 award winners

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The Association of Logos Bookstores announced this year’s Books, Author...

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Unite show opener encourages Christian retailers

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CBA kicked off the Unite 2017 convention in Cincinnati with...

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Workshops cover why and what of Christian retail

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CLC executive Dave Almack believes strongly in the Christian retail...

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CBA shares State of the Industry Report at Unite 2017

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Eric Grimm, CBA’s director of communications, gave retailers plenty of...

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AWSA announces Golden Scroll winners

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Advanced Writers and Speakers Association (AWSA) announced the winners of...

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Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

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