Christian Retailing

NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Apple Pay launches for mobile purchasers

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Apple has announced that customers can start making payments with...

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Barbour fiction dominates ECPA’s best-seller list

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Barbour Publishing has announced that its fiction titles currently hold...

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'Inspirational' bands receive American Music Awards nominations

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Casting Crowns, Newsboys and Hillsong United have been nominated for...

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Stephen Mansfield’s timely book receives media attention

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New York Times best-selling author Stephen Mansfield is receiving major...

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Christian publishers sign with Bookmasters for distribution

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Bookmasters has signed new distribution agreements with three Christian publishing...

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CBA previews 2015 ICRS, opens exhibitor registration

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Nearly 20 representatives from more than a dozen companies were...

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Thom Rainer’s church-focused books still going strong

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Thom S. Rainer’s I Am a Church Member (B&H Books)...

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Dan Rich announces retirement after 40 years in publishing

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David C Cook Chief Publishing Officer Dan Rich will retire...

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U.S. retail sales fall in September

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Retail sales dropped by 0.3% to $442.7 billion in September,...

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NRF poll forecasts increased 2014 holiday spending

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The National Retail Federation (NRF) is forecasting holiday sales to...

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Barbour author Vickie McDonough reaches sales milestone

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Barbour Publishing author Vickie McDonough recently surpassed the 1 million-copy...

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GRAMMY-winning artist J Moss escapes house fire

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GRAMMY-winning producer and Stellar Award-winning artist J Moss escaped a...

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