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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Dr. Dobson’s ‘Family Legacy’ simulcast sees big turnout

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Hundreds of thousands of people worldwide saw the inaugural film...

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‘Same Kind of Different as Me’ begins filming

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Paramount Pictures has started production on the true story told...

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AAP: Religion publishers’ sales rise in July

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The Association of American Publishers (AAP) StatShot report issued Tuesday...

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Family Christian Stores plans World Vision celebration

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Family Christian Stores is inviting customers to visit one of...

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Matthew West song celebrates Royals, helps fan

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When the Kansas City Royals baseball team became 2014's American...

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Legacy Press Bible wins Moonbeam book award

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The 50 Word Bible by Dan Miley (Legacy Press) has...

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Barbour author Annie Tipton receives honor

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Barbour Publishing’s children author Annie Tipton has received a Milligan...

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YouVersion app adds new MEV translation

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Passio, an imprint of Charisma House Book Group, publisher of...

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Group Publishing reverses sell-direct decision

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Group Publishing announced a decision to continue to sell its...

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Simon & Schuster inks deal with Amazon

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Simon & Schuster and Amazon have reached a multi-year agreement...

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ECPA announces Top Shelf Awards

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The art and science of book design was celebrated Tuesday,...

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Nazarene Publishing House set to close

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Nazarene Publishing House (NPH) and Beacon Hill Press of Kansas...

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