Christian Retailing

NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Author Jane Kirkpatrick celebrates sales milestone

News image

Award-winning author Jane Kirkpatrick now has more than 1 million...

READ MORE

Nielsen: Teens prefer print to e-books

News image

Teens are known to be early adopters of new technology...

READ MORE

Religious presses see September sales boost

News image

Faith-based publishers saw sales rise in September, according to the...

READ MORE

Author Don Gossett leaves legacy of praise

News image

Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

READ MORE

StowTown’s Wayne Haun visits Christian retailers

News image

StowTown Records co-founder Wayne Haun wears the many hats of...

READ MORE

‘Library Journal’ announces Christian fiction awards

News image

Library Journal has named its Best Books 2014: Genre Fiction...

READ MORE

IVP e-books recognized by Digital Book World

News image

InterVarsity Press (IVP) has been recognized by Digital Book World—the...

READ MORE

‘Heaven Is for Real’ hits major sales milestone

News image

Heaven Is for Real: A Little Boy’s Astounding Story of...

READ MORE

Parable retailers find success with Christmas promotion

News image

Christian retailers participating in the fourth annual 12 Days of...

READ MORE

Retailers are ‘optimistic’ as sales rise in November

News image

Holiday shoppers took advantage of deep discounting and early sales...

READ MORE

‘God’s Not Dead’ album goes Gold

News image

God’s Not Dead, the 2011 Inpop recording from GRAMMY-nominated Newsboys,...

READ MORE

Glassdoor names Faithlife a top 10 company

News image

Growing tech companies are turning America’s stereotypical corporate culture on...

READ MORE
100%
-
+
0
Show options

a