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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Christian Product Expo Murfreesboro gathers independent retailers

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Munce Group hosted independent Christian retailers Sept. 21-23 for the...

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Christian Authors Network honors retailers at Munce-hosted expo

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The Christian Authors Network (CAN) presented three retailers with books...

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David C Cook restructures, promotes Michelle Anthony

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David C Cook has merged all of the company’s learning-resource...

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GMA Canada announces 36th Annual Covenant Award nominees

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Gospel Music Association (GMA) Canada has announced the nominees for...

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‘Be the Message’ becomes ‘New York Times’ best-seller

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Houston-based megachurch pastors Kerry and Chris Shook’s latest book, Be...

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Wanda Brunstetter reaches book-sales milestone

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Sales of Wanda E. Brunstetter’s books have topped 8 million...

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Jay Sekulow's ‘Rise of ISIS’ becomes ‘New York Times’ best-seller

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Howard Books’ Rise of ISIS: A Threat We Can’t Ignore...

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Send The Light partners with Fair Trade organization

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Send The Light Distribution has partnered with Gifts With a...

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Revell joke book for kids sells half-million copies

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Revell, a division of Baker Publishing Group, has announced that...

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Xulon launches political imprint

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Xulon Press and parent Salem Communications launched a new politically...

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Moody’s Chapman Center expected to impact publishing ministry

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Author Gary Chapman and his wife, Karolyn, have given a...

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AAP: Religious book sales drop in May

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Books published by religious presses fared well in April (+10.7%),...

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