Christian Retailing

NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Kingsbury, Downey team up to bring Baxter family to television

News image

Roma Downey and LightWorkers Media, the faith and family division...

READ MORE

FaithWords sees big sales for Osteen's 'The Power of I Am'

News image

Hachette Nashville announced it has shipped more than 400,000 copies...

READ MORE

'Fringe Hours' makes ‘Wall Street Journal’ best-seller list

News image

Jessica N. Turner’s first book with Revell, The Fringe Hours: Making...

READ MORE

Precious Moments announces Atlanta gift show winner

News image

Precious Moments Co. announced Monday that Four Star Card &...

READ MORE

LifeWay signs purchase agreement for Capitol View site

News image

LifeWay Christian Resources has signed a purchase agreement for 2.7...

READ MORE

Skillet’s ‘Monster’ becomes biggest digital single in CCM history

News image

Skillet’s hit single “Monster” has become the biggest digital single...

READ MORE

Top VBS program honored

News image

Christian Standard Media announced Thursday the selection of “Deep Sea...

READ MORE

NAE: Evangelical leaders want books about mission, social action

News image

In a survey by the National Association of Evangelicals (NAE),...

READ MORE

Tyndale House releases Bible for gamers

News image

Tyndale House Publishers and Scarlet City Studios are partnering to...

READ MORE

Adam Hamilton appointed to presidential administration post

News image

President Barack Obama has appointed best-selling author and Pastor Adam...

READ MORE

‘Jesus Storybook Bible’ reaches sales milestone

News image

Zonderkidz announced Saturday that The Jesus Storybook Bible has reached a...

READ MORE

Signature Marketing Network releases year-end retail results

News image

Signature Marketing Network retailers reported sales and margin gains for...

READ MORE
100%
-
+
0
Show options

a