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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

NFL quarterback RGIII’s move draws attention to NOTW tee

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Washington Redskins’ quarterback Robert Griffin III (RGIII) followed National Football...

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Bookstore sales drop in July

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July bookstore sales were down to $707 million from July...

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1Eighty Apparel launches Christ-in-Christmas campaign to help needy

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Atlanta-based Pipeline Social Media Solutions has formed a partnership with...

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GMA to honor Hillsong with Lifetime Achievement Award

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The Gospel Music Association (GMA) annually presents special awards to...

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Logos changes company name to Faithlife

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Logos Bible Software, the maker of the world’s leading Bible...

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‘New York Times’ adds two faith-focused best-seller lists

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The New York Times Book Review recently announced changes to...

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IVP to publish ‘one of the most important Christian artists of our day’

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InterVarsity Press (IVP) has announced the acquisition of three books...

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WaterBrook Press to publish upcoming Rifqa Bary memoir

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Muslim-turned-Christian Rifqa Bary takes readers beyond the headlines of her...

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U.S. retail sales pick up slightly in August

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Commerce Department figures announced Friday showed a 0.6% increase for...

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‘Harbinger’ follow-up hits ‘New York Times’ list

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Jonathan Cahn’s The Mystery of the Shemitah (FrontLine) has charted simultaneously...

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HCSB translation joins Blue Letter Bible site

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The full text of the Holman Christian Standard Bible (HCSB)...

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Southern gospel event aims for record attendance

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Preparations are under way for the National Quartet Convention to...

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