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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

Zondervan hosts dinner for NIV’s 50th

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Zondervan, Biblica and the Committee on Bible Translation welcomed more...

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Munce partners with SuzyQ to host writers conference

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The Munce Group and SuzyQ have announced a new writers...

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Fire destroys Los Angeles Christian store

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A Christian retail store was gutted by fire Friday evening,...

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Family Christian partners to assist widows for Thanksgiving

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Family Christian Stores has announced its partnership with author Miriam...

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LifeWay to stay closed Thanksgiving

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While the "war on Christmas" generates more headlines, Thanksgiving has...

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Britt Beemer: Retailers ‘control their own destinies’

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The mood of the American consumer is surprisingly gloomy, according...

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GMA Canada presents Covenant Awards

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The Gospel Music Association (GMA) Canada honored singer-songwriter Dan Bremnes...

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Holley Gerth’s ‘Amazing’ becomes best-seller

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Holley Gerth’s You’re Already Amazing (Revell/Baker Publishing Group) has landed...

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Hachette to set e-book prices under new Amazon deal

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Hachette Book Group and Amazon announced Thursday that the companies...

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Nazarene Publishing House restructures

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Nazarene Publishing House (NPH) will not close for business, but...

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Harlequin ends Heartsong Presents fiction line

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Harlequin is ending the Heartsong Presents line it acquired in...

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Christian retailers to participate in Small Business Saturday

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Nov. 29 is “Small Business Saturday,” a promotion that urges...

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