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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

David C Cook taps new vice president and publisher

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Executive Publisher Verne Kenney has announced that Kyle Duncan, a...

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CLI reaches milestone in service to prisons

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Since its founding in 1996, Christian Library International has helped...

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LifeWay finds buyer for downtown Nashville campus

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Uptown Nashville LLC has come under contract with LifeWay Christian...

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Voting deadline nears for Charisma's Best Awards

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Time is winding down on the voting period for Christian...

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LifeWay pulls ‘Heaven visitation’ books from shelves

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Adhering to the 2014 Southern Baptist Convention resolution on “the...

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Organizations partner to ‘Ignite’ church resource marketing program

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Send The Light Distribution, a leading distributor of products serving...

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David C Cook author succumbs to breast cancer at 38

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Less than a week after her book The Hardest Peace...

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Loyal customer sparks re-opening of Virginia Christian bookstore

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The closing of Rainbow Parable Christian Bookstore in Colonial Heights,...

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IVP author wins Templeton Prize

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IVP author Jean Vanier has been awarded the Templeton Prize,...

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ICRS to offer digital publishing training

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This summer’s International Christian Retail Show in Orlando, Florida, will...

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NRF survey pinpoints consumer targets this Easter

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Hoping the temperatures will meld with their desire to celebrate,...

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Long-time Abingdon Press author Lyle Schaller dies at 91

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Lyle Schaller, who wrote 55 faith-based books for Abingdon Press...

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