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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

2015 Absolutely Gospel Music Award nominees announced

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The administrators and staff of absolutelygospel.com have announced the nominees...

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Carpentree gets licensing for 'Old Fashioned'

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Carpentree, Inc. is releasing four new canvases that support the...

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Carta Jerusalem to partner with Hendrickson Publishers

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Carta Jerusalem, the long-established cartographic firm that holds the world’s...

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Tyndale House replies to Malarkey heaven story retraction

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Upon recently learning that the story of Alex Malarkey that...

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Supreme Court ruling draws fire from NRF

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The National Retail Federation has expressed disappointment at the U.S....

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Kregel Parable Christian Stores to close East Beltline location

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After 20 years in business, Kregel Parable Christian Stores has...

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Barbour authors make Vyrso top 15 watch list

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Barbour Publishing has announced that Josh McDowell and David R....

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Christian retailers indicate positive sales numbers for December

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Christian Retailers reported a lift in December sales and traffic,...

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Faithlife to release rare Jonathan Edwards works

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Faithlife, makers of Logos Bible Software, has partnered with Yale...

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Family Christian adds Graham Blanchard titles to sales lineup

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The largest national Christian bookstore chain, Family Christian, has picked...

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Memorial services to honor legendary Crouch

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A celebration of Andraé Crouch’s life will take place on...

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InterVarsity Press titles garner 2014 awards

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Leadership Journal and Hearts & Minds Books both honored a...

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