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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

New Day Christian partners with Kerusso

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New Day Christian Distributors announced Wednesday a new partnership with Christian apparel company...

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Rend Collective has best Christian UK debut in 20 years

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Rend Collective's As Family We Go made the highest debut for...

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Skillet achieves third Platinum single

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Christian rock group Skillet recently celebrated its third Recording Industry...

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Jane Kirkpatrick wins 2015 WILLA award

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Women Writing the West (WWW) selected Jane Kirkpatrick’s A Light in...

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'War Room' closes in on top spot opening weekend

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TriStar Pictures’ War Room debuted at No. 2 at the...

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Chonda Pierce debuts on big screen

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Best-selling comedian Chonda Pierce’s new film, Laughing in the Dark,...

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CPE aims to equip retailers on Supreme Court rulings

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Jay Sekulow, chief counsel of the American Center for Law...

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Charisma House announces strategic corporate restructure

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Charisma House recently announced a strategic corporate restructure in the...

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Thom Rainer: LifeWay faces 'hinge moments'

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LifeWay Christian Resources is facing "hinge moments" and decisions that...

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Virginia shooting ‘frightening’ for Christian retailer

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One local Christian retailer experienced “a frightening morning” early Wednesday...

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Parable Group, InspireHub help churches

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The Parable Group has partnered with InspireHub Inc. to reach...

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Erica Campbell, Sadie Robertson to host Dove Awards

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The Gospel Music Association (GMA) announced today that five-time GRAMMY...

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