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NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

United Methodist publisher dedicates new headquarters

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The United Methodist Publishing House (UMPH) celebrated the dedication of...

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Hobby Lobby, Mardel file credit card fee lawsuit

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Downloads take off for Lysa TerKeurst’s First 5 app

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New York Times best-selling author Lysa TerKeurst, along with Proverbs...

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Romance Writers of America honors Irene Hannon

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Irene Hannon, best-selling author of more than 50 novels, won...

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Pillar reunites to release first album in six years

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Christian rock group Pillar is releasing its first album in...

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Partnership broadens reach of International Children’s Bible

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The International Network of Children’s Ministry (INCM) announced Tuesday that...

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Audiobook sales rise significantly in 2014

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The audiobook industry is continuing to expand in sales as...

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Thomas Nelson promotes senior marketing staff

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Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

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Jason Crabb honored with street name in hometown

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Jason Crabb was recently honored with a street name, “Jason...

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Glory Haus gourmet initiative helps the homeless

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Glory Haus’ new line, “Pickles with a Purpose,” launched earlier...

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'Today's King James' gains traction

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The Modern English Version (MEV) Bible is poised for sustained...

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CPE Murfreesboro event seeks to equip, engage retailers

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Christian Product Expo (CPE) returns Sept. 20-22 to “encourage, equip and...

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