Christian Retailing

NEWSLETTERS Current Issue ‘Son of God’ exceeds expectations in second-place opening
‘Son of God’ exceeds expectations in second-place opening PDF Print E-mail
Written by Jeremy Burns   
Monday, 03 March 2014 11:46 AM EST

SonOfGodMoviePoster-webSon of God debuted to a $26.5 million opening weekend Feb. 28-March 2, far exceeding recent tracking estimates of $13 million and $22.5 million. This performance made the Jesus biopic the second-highest-grossing film of the weekend, just behind the Liam Neeson-fronted thriller Non-Stop, which also made its debut Feb. 28.

Produced by Mark Burnett and Roma Downey—the team behind The Bible miniseries—Son of God also managed to outperform the highly successful The Lego Movie, which saw its bid for a fourth consecutive weekend at the No. 1 slot come to an end.

Son of God came out of the gates strong with an estimated $9.4 million in box office receipts opening day, just behind the $10.1 million Non-Stop earned that day. Though Son of God didn’t manage to overtake Neeson’s thriller, the biblical film’s earnings grew substantially throughout the weekend.

The Gospel-based drama’s viewership was 62% female, with 82% being 25 years of age or older, according to BoxOfficeMojo.com Filmgoers gave the movie an “A-” CinemaScore.

With no major movie star driving the film’s appeal, an expansive grass-roots effort has led the push for Son of God. Christian retailers, churches, organizations, radio stations, bloggers and others have helped market the movie, buy out theaters for dedicated screenings and distribute tickets to patrons in the lead-up to the film’s release.

 

In this current issue:

NRF survey: Families spending more than ever on Mom

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Families this year are ready to splurge on jewelry, flowers,...

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Brooklyn Tabernacle’s ‘Pray’ rises to Billboard no. 1

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The six-time Grammy award-winning Brooklyn Tabernacle Choir’s new CD titled...

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Harvest House Publishers’ title reaches Christy Awards finals

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The Amish Blacksmith (Harvest House Publishers), a novel by best-selling...

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Bethany House author scores Minnesota Book Award

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Bethany House writerJulie Klassen has been presented with a Minnesota...

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Amazon introduces shopping app for Apple watch

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Amazon customers with an Apple Watch can simply tap the...

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2015 Christy Awards finalists announced

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The Christy Awards Advisory Board has announced the following finalists...

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Christian self-publisher to shut down

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CrossBooks, a Christian self-publishing company, has announced it will close...

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Christian Small Publishers announce annual awards

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Christian Small Publishers Association has announced the winning titles for...

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Zondervan set to publish Chuck Colson’s final book

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This week, on the third anniversary of the death of...

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Thomas Nelson graduation books top big milestone

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Bestselling gift books God’s Promises for Graduates and God’s Answers...

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Christian music trailblazer Billy Ray Hearn dies at 85

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Gospel Music Hall of Fame member and CCM pioneer Billy...

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Mardel names new CEO as Mart Green steps down

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The Mardel Christian & Education retail chain today announced the...

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