Christian Retailing

NEWSLETTERS Current Issue ‘Mercy Rule’ gives Kirk Cameron second consecutive No. 1 DVD
‘Mercy Rule’ gives Kirk Cameron second consecutive No. 1 DVD PDF Print E-mail
Written by Jeremy Burns   
Thursday, 27 February 2014 09:41 AM EST

MercyRuleKirkCameron-webKirk Cameron’s Mercy Rule has debuted as the highest-selling DVD in Christian retail in its first week. Released Feb. 14 by the actor’s CAMFAM Studios, Mercy Rule follows on the heels of Cameron’s Unstoppable, which was also the No. 1 best-selling DVD in Christian retail during its release week in late January. 

Mercy Rule is available on DVD from Family Christian Stores, the film's exclusive brick-and-mortar retailer.

Mercy Rule has truly struck a chord with Family Christian customers,” said Family Christian CEO Cliff Bartow. It is a movie that the whole family can enjoy, and its message of families supporting each other through life's challenges really resonates with our customers.”

Mercy Rule tells the story of a father and son who are facing their own unique challenges. The father (Cameron) is working to save his business from a corrupt lobbyist. The son is trying to find his place on his Little League baseball team. Behind both is a loyal, encouraging family.

“Our hope is that Mercy Rule can be to families what Fireproof was to marriages,” said Cameron, who plays husband to his real-life wife, Chelsea, in the film.

The movie also includes a discussion guide that helps families who want to start conversations around the themes in the film.

“Christian families are clamoring for high-quality, faith- and family-friendly entertainment,” Bartow said. “Through our partnership with CAMFAM Studios, Family Christian looks forward to continuing to deliver the best in Christian entertainment to our customers for years to come.”

Family Christian will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly, which provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp outside of Atlanta.

 

In this current issue:

Baker Book House holds record-breaking sale

News image

Baker Book House held its annual Bible sale Saturday, Nov....

READ MORE

NRF predicts shopper behavior Thanksgiving weekend

News image

Americans preparing for Thanksgiving also are considering their shopping list...

READ MORE

WaterBrook women’s favorite sells 1 million

News image

WaterBrook Press celebrates the sale of more than 1 million...

READ MORE

Fans prove their love for Casting Crowns

News image

Beach Street Records/Reunion Records recording artist Casting Crowns received its...

READ MORE

Word Weavers forms alliance with BelieversTrust

News image

Word Weavers International, an 18-year-old organization for writers founded and...

READ MORE

Rep Connection to represent CA Gift

News image

CA Gift, formerly Cathedral Art Metal, is headed for the...

READ MORE

‘Christian Retailing’ is thankful for you

News image

Christian Retailing Update will not be in your inbox this...

READ MORE

Eerdmans editor in chief to retire

News image

Jon Pott, vice president and editor in chief of Wm....

READ MORE

Zondervan hosts dinner for NIV’s 50th

News image

Zondervan, Biblica and the Committee on Bible Translation welcomed more...

READ MORE

Munce partners with SuzyQ to host writers conference

News image

The Munce Group and SuzyQ have announced a new writers...

READ MORE

Fire destroys Los Angeles Christian store

News image

A Christian retail store was gutted by fire Friday evening,...

READ MORE

Family Christian partners to assist widows for Thanksgiving

News image

Family Christian Stores has announced its partnership with author Miriam...

READ MORE
100%
-
+
0
Show options

a