Christian Retailing

NEWSLETTERS Current Issue ‘Mercy Rule’ gives Kirk Cameron second consecutive No. 1 DVD
‘Mercy Rule’ gives Kirk Cameron second consecutive No. 1 DVD PDF Print E-mail
Written by Jeremy Burns   
Thursday, 27 February 2014 09:41 AM EST

MercyRuleKirkCameron-webKirk Cameron’s Mercy Rule has debuted as the highest-selling DVD in Christian retail in its first week. Released Feb. 14 by the actor’s CAMFAM Studios, Mercy Rule follows on the heels of Cameron’s Unstoppable, which was also the No. 1 best-selling DVD in Christian retail during its release week in late January. 

Mercy Rule is available on DVD from Family Christian Stores, the film's exclusive brick-and-mortar retailer.

Mercy Rule has truly struck a chord with Family Christian customers,” said Family Christian CEO Cliff Bartow. It is a movie that the whole family can enjoy, and its message of families supporting each other through life's challenges really resonates with our customers.”

Mercy Rule tells the story of a father and son who are facing their own unique challenges. The father (Cameron) is working to save his business from a corrupt lobbyist. The son is trying to find his place on his Little League baseball team. Behind both is a loyal, encouraging family.

“Our hope is that Mercy Rule can be to families what Fireproof was to marriages,” said Cameron, who plays husband to his real-life wife, Chelsea, in the film.

The movie also includes a discussion guide that helps families who want to start conversations around the themes in the film.

“Christian families are clamoring for high-quality, faith- and family-friendly entertainment,” Bartow said. “Through our partnership with CAMFAM Studios, Family Christian looks forward to continuing to deliver the best in Christian entertainment to our customers for years to come.”

Family Christian will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly, which provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp outside of Atlanta.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Tyndale to publish novelization of ‘The Remaining’ horror film

News image

Tyndale House Publishers and Affirm Films have partnered for the...

READ MORE

Christian retailers plan to draw customers with Labor Day sales

News image

Family Christian Stores is among the Christian retail stores expecting...

READ MORE

Revell’s ‘Glimpses of Heaven’ makes ‘New York Times’ lists

News image

Glimpses of Heaven, a 2008 book by former hospice nurse...

READ MORE

Anchor partners with Worthy Latino for Spanish distribution

News image

Anchor Distributors and Worthy Latino have join forces to meet...

READ MORE

Lecrae, Bart Millard to Host 45th Annual GMA Dove Awards

News image

Christian hip-hop artist Lecrae and MercyMe frontman Bart Millard have...

READ MORE

Mark Driscoll Temporarily Steps Down From Pulpit

News image

Suspends Speaking, Publication After Charges FiledControversial Mars Hill Church Pastor...

READ MORE

Alpha Omega Names New President

News image

Christian curriculum publisher Alpha Omega Publications has named Denise Laudenbach...

READ MORE

Millions Expected to Head ‘Back to Church’ on Sept. 21

News image

More than 30,000 U.S. churches expect to welcome more 3...

READ MORE

Coach Bobby Bowden Pens New Book on Faith, Plans Book Signings in FL

News image

Former Florida State University head football coach Bobby Bowden will...

READ MORE

Denver Gift Show More Than Doubles Buyer Attendance Over Last Year

News image

Rocky Mountain Gift Show Introduces ‘Smoking Accessories & Gifts’ at...

READ MORE

Back-to-School Shoppers Use Coupons, Delay Purchases to Get the Best Deals

News image

Even as the first school bells ring around the nation,...

READ MORE

ALS ‘Ice Bucket’ Challenge an Unprecedented Viral Hit, Christian Celebs Get Wet for the Cause

News image

Social Media Campaign Sensation Raises $41.8 million in 3 WeeksCasting...

READ MORE
100%
-
+
0
Show options

a