Christian Retailing

NEWSLETTERS Current Issue Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive
Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 19 February 2014 04:33 PM EST

MercyRuleKirkCameron-webMercy Rule, a new film from Kirk Cameron, was released Valentine’s Day in an exclusive partnership with Family Christian Stores. Cameron has expressed his desire for the movie and its message to become for families what Fireproof is for marriages.

Cameron conducted a poll on his Facebook page to determine whether fans wanted the upcoming film to show in theaters or go straight to DVD. The results showed that more than 62,000 of his fans wanted to purchase the movie in DVD form from a trusted Christian retailer.

“Family Christian was the obvious choice as it is not just a great retail partner, but also an organization that shares our Christian values and commitment to families,” he said.

The chain will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly that provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp.

“Family Christian is excited about the opportunity to bring this amazing film to families,” said Cliff Bartow, CEO of Family Christian. “And with every copy of Mercy Rule they purchase, customers will be helping not only their own families, but also those families who will have the once-in-a-lifetime opportunity to participate in Camp Firefly.”

Mercy Rule tells the story of a father and a son who are facing their own unique challenges. The father (Cameron) is working to save the business started by his father from a corrupt lobbyist. The son is trying to find his place on his little league baseball team. Behind both is a loyal, encouraging family.

“Through the ups and downs of life, there are only a few things that can support and sustain us. Our faith and our families are at the top of that list,” said Cameron, who stars alongside wife Chelsea in the film. “Mercy Rule reminds us to cherish those things and fight for what matters.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Wanda Brunstetter honored with career achievement award

News image

New York Times best-selling author Wanda E. Brunstetter won a 2013 Romantic...

READ MORE

Christian Small Publisher book award winners emerge from ‘competitive’ slate

News image

The results are in for the 2014 Christian Small Publisher Book...

READ MORE

‘Heaven’ opening weekend proves faith-based films are for real

News image

Heaven Is for Real earned $21.5 million at the box...

READ MORE

James Dobson wins Obamacare contraceptive battle

News image

Dr. James Dobson and his Family Talk radio ministry have...

READ MORE

Baker titles lead Christy Awards nominations

News image

Baker Publishing Group books received 10 Christy Awards nominations, the...

READ MORE

Curb to expand reach of Word’s faith films

News image

Curb Entertainment will distribute Word Entertainment’s faith-based films outside of...

READ MORE

The Isaacs clean up at Absolutely Gospel Music Awards

News image

The Isaacs won five awards at the 2014 Absolutely Gospel...

READ MORE

Social media helps drive demand for FaithWords devotional

News image

FaithWords is increasing its first printing run for Jesus Daily...

READ MORE

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE
100%
-
+
0
Show options

a