Christian Retailing

NEWSLETTERS Current Issue Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive
Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 19 February 2014 04:33 PM EST

MercyRuleKirkCameron-webMercy Rule, a new film from Kirk Cameron, was released Valentine’s Day in an exclusive partnership with Family Christian Stores. Cameron has expressed his desire for the movie and its message to become for families what Fireproof is for marriages.

Cameron conducted a poll on his Facebook page to determine whether fans wanted the upcoming film to show in theaters or go straight to DVD. The results showed that more than 62,000 of his fans wanted to purchase the movie in DVD form from a trusted Christian retailer.

“Family Christian was the obvious choice as it is not just a great retail partner, but also an organization that shares our Christian values and commitment to families,” he said.

The chain will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly that provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp.

“Family Christian is excited about the opportunity to bring this amazing film to families,” said Cliff Bartow, CEO of Family Christian. “And with every copy of Mercy Rule they purchase, customers will be helping not only their own families, but also those families who will have the once-in-a-lifetime opportunity to participate in Camp Firefly.”

Mercy Rule tells the story of a father and a son who are facing their own unique challenges. The father (Cameron) is working to save the business started by his father from a corrupt lobbyist. The son is trying to find his place on his little league baseball team. Behind both is a loyal, encouraging family.

“Through the ups and downs of life, there are only a few things that can support and sustain us. Our faith and our families are at the top of that list,” said Cameron, who stars alongside wife Chelsea in the film. “Mercy Rule reminds us to cherish those things and fight for what matters.”

 

In this current issue:

Rend Collective has best Christian UK debut in 20 years

News image

Rend Collective's As Family We Go made the highest debut for...

READ MORE

Skillet achieves third Platinum single

News image

Christian rock group Skillet recently celebrated its third Recording Industry...

READ MORE

AAP: Religious presses suffer May book sales decline

News image

May was not the most hopeful month for religious presses...

READ MORE

New Day Christian partners with Kerusso

News image

New Day Christian Distributors announced Wednesday a new partnership with Christian apparel company...

READ MORE

Manager Martha Brangenberg leaves Florida church store

News image

Church Bookstore Manager Martha Brangenberg is leaving Charis Christian Books & Gifts to serve...

READ MORE

Jane Kirkpatrick wins 2015 WILLA award

News image

Women Writing the West (WWW) selected Jane Kirkpatrick’s A Light in...

READ MORE

'War Room' closes in on top spot opening weekend

News image

TriStar Pictures’ War Room debuted at No. 2 at the...

READ MORE

Chonda Pierce debuts on big screen

News image

Best-selling comedian Chonda Pierce’s new film, Laughing in the Dark,...

READ MORE

CPE aims to equip retailers on Supreme Court rulings

News image

Jay Sekulow, chief counsel of the American Center for Law...

READ MORE

Charisma House announces strategic corporate restructure

News image

Charisma House recently announced a strategic corporate restructure in the...

READ MORE

Thom Rainer: LifeWay faces 'hinge moments'

News image

LifeWay Christian Resources is facing "hinge moments" and decisions that...

READ MORE

Virginia shooting ‘frightening’ for Christian retailer

News image

One local Christian retailer experienced “a frightening morning” early Wednesday...

READ MORE
100%
-
+
0
Show options

a