Christian Retailing

NEWSLETTERS Current Issue Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive
Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 19 February 2014 04:33 PM EST

MercyRuleKirkCameron-webMercy Rule, a new film from Kirk Cameron, was released Valentine’s Day in an exclusive partnership with Family Christian Stores. Cameron has expressed his desire for the movie and its message to become for families what Fireproof is for marriages.

Cameron conducted a poll on his Facebook page to determine whether fans wanted the upcoming film to show in theaters or go straight to DVD. The results showed that more than 62,000 of his fans wanted to purchase the movie in DVD form from a trusted Christian retailer.

“Family Christian was the obvious choice as it is not just a great retail partner, but also an organization that shares our Christian values and commitment to families,” he said.

The chain will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly that provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp.

“Family Christian is excited about the opportunity to bring this amazing film to families,” said Cliff Bartow, CEO of Family Christian. “And with every copy of Mercy Rule they purchase, customers will be helping not only their own families, but also those families who will have the once-in-a-lifetime opportunity to participate in Camp Firefly.”

Mercy Rule tells the story of a father and a son who are facing their own unique challenges. The father (Cameron) is working to save the business started by his father from a corrupt lobbyist. The son is trying to find his place on his little league baseball team. Behind both is a loyal, encouraging family.

“Through the ups and downs of life, there are only a few things that can support and sustain us. Our faith and our families are at the top of that list,” said Cameron, who stars alongside wife Chelsea in the film. “Mercy Rule reminds us to cherish those things and fight for what matters.”

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a