Christian Retailing

NEWSLETTERS Current Issue Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive
Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 19 February 2014 04:33 PM EST

MercyRuleKirkCameron-webMercy Rule, a new film from Kirk Cameron, was released Valentine’s Day in an exclusive partnership with Family Christian Stores. Cameron has expressed his desire for the movie and its message to become for families what Fireproof is for marriages.

Cameron conducted a poll on his Facebook page to determine whether fans wanted the upcoming film to show in theaters or go straight to DVD. The results showed that more than 62,000 of his fans wanted to purchase the movie in DVD form from a trusted Christian retailer.

“Family Christian was the obvious choice as it is not just a great retail partner, but also an organization that shares our Christian values and commitment to families,” he said.

The chain will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly that provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp.

“Family Christian is excited about the opportunity to bring this amazing film to families,” said Cliff Bartow, CEO of Family Christian. “And with every copy of Mercy Rule they purchase, customers will be helping not only their own families, but also those families who will have the once-in-a-lifetime opportunity to participate in Camp Firefly.”

Mercy Rule tells the story of a father and a son who are facing their own unique challenges. The father (Cameron) is working to save the business started by his father from a corrupt lobbyist. The son is trying to find his place on his little league baseball team. Behind both is a loyal, encouraging family.

“Through the ups and downs of life, there are only a few things that can support and sustain us. Our faith and our families are at the top of that list,” said Cameron, who stars alongside wife Chelsea in the film. “Mercy Rule reminds us to cherish those things and fight for what matters.”

 

In this current issue:

United Methodist publisher dedicates new headquarters

News image

The United Methodist Publishing House (UMPH) celebrated the dedication of...

READ MORE

Hobby Lobby, Mardel file credit card fee lawsuit

News image

Oklahoma City-based Hobby Lobby Stores and Christian retail chain Mardel...

READ MORE

Downloads take off for Lysa TerKeurst’s First 5 app

News image

New York Times best-selling author Lysa TerKeurst, along with Proverbs...

READ MORE

Romance Writers of America honors Irene Hannon

News image

Irene Hannon, best-selling author of more than 50 novels, won...

READ MORE

Pillar reunites to release first album in six years

News image

Christian rock group Pillar is releasing its first album in...

READ MORE

Partnership broadens reach of International Children’s Bible

News image

The International Network of Children’s Ministry (INCM) announced Tuesday that...

READ MORE

Audiobook sales rise significantly in 2014

News image

The audiobook industry is continuing to expand in sales as...

READ MORE

Thomas Nelson promotes senior marketing staff

News image

Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

READ MORE

Jason Crabb honored with street name in hometown

News image

Jason Crabb was recently honored with a street name, “Jason...

READ MORE

Glory Haus gourmet initiative helps the homeless

News image

Glory Haus’ new line, “Pickles with a Purpose,” launched earlier...

READ MORE

'Today's King James' gains traction

News image

The Modern English Version (MEV) Bible is poised for sustained...

READ MORE

CPE Murfreesboro event seeks to equip, engage retailers

News image

Christian Product Expo (CPE) returns Sept. 20-22 to “encourage, equip and...

READ MORE
100%
-
+
0
Show options

a