Christian Retailing

NEWSLETTERS Current Issue Crossway launches Beyond the Page review program
Crossway launches Beyond the Page review program PDF Print E-mail
Written by Jeremy Burns   
Monday, 17 February 2014 05:25 PM EST

BeyondThePage-webCrossway announced today the launch of Beyond the Page, its new online book review program. Retailers may find this program useful in learning about reader experiences that can be referenced when hand-selling to customers.

Beyond the Page grants participating bloggers up to 12 free e-books per year in the digital format of their choice. Reviewers are encouraged to engage with the book’s content and go “beyond the page” with their review, focusing on the book’s application to their own life or ministry.

Beyond the Page is designed to expose as many people as possible to potentially life-transforming content with the help of some sharp reviewers,” said James Kinnard, Crossway’s executive director of marketing. “Crossway exists to publish gospel-centered resources that honor Jesus Christ, proclaim the gospel and apply the truth of God’s Word to all of life. Beyond the Page is simply an extension of this calling.”

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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