Christian Retailing

NEWSLETTERS Current Issue Survey: Independent businesses find success with ‘buy local’ campaigns
Survey: Independent businesses find success with ‘buy local’ campaigns PDF Print E-mail
Written by Jeremy Burns   
Thursday, 13 February 2014 11:58 AM EST

Munce-ShopLocal-webA survey released this month of independent business owners across the U.S., including bookstores, has found that the “buy local” message is helping to build customer traffic. However, businesses are still looking for policymakers to find ways to level the playing field for small businesses seeking to compete with their larger rivals.

“This data confirms what we experience assisting communities with ‘buy local and independent’ campaigns — they are raising consciousness and driving more business to local independents,” said Jeff Milchen, co-director of the American Independent Business Alliance. “The data is inspiring and suggests the future will be bright for America’s entrepreneurs once we change policies that handicap independent businesses.”

In the survey of 2,602 owners conducted by the Institute for Local Self-Reliance in partnership with the Advocates for Independent Business coalition, independent retailers reported average same-store revenue growth of 2.3% in 2013, with a 1.4% increase in holiday sales.

Three-quarters of businesses located in cities with active “local first” campaigns reported increased customer traffic or other benefits from these initiatives, with 42% describing the impact as “moderate” or “significant.” They also reported an average sales growth of 7% in 2013, compared to 2.3% for independent businesses in communities without such an initiative. Further, 62% of surveyed owners believe public awareness of the benefits of supporting locally owned businesses have increased, with only 3% believing awareness has decreased.

For businesses that applied for a bank loan in the past two years, 42% either failed to obtain a loan or received a loan for less than the amount needed.

Competition from large Internet companies was ranked as the biggest challenge facing independent businesses, with 69% of retailers citing it as a very or extremely significant challenge. Other top concerns include supplier pricing that favors their big competitors, high costs for health insurance and escalating commercial rents.

More than three-quarters of independent retailers said that the fact that many online companies are not required to collect sales tax had negatively impacted their sales, with 41% describing the level of impact on their sales as “significant.” Independent businesses cited the top policy priorities as extending the requirement to collect sales tax to large online retailers, eliminating public subsidies and tax breaks for big companies, and regulating the swipe fees charged by Visa and Mastercard.

 

In this current issue:

Baker Book House holds record-breaking sale

News image

Baker Book House held its annual Bible sale Saturday, Nov....

READ MORE

NRF predicts shopper behavior Thanksgiving weekend

News image

Americans preparing for Thanksgiving also are considering their shopping list...

READ MORE

WaterBrook women’s favorite sells 1 million

News image

WaterBrook Press celebrates the sale of more than 1 million...

READ MORE

Fans prove their love for Casting Crowns

News image

Beach Street Records/Reunion Records recording artist Casting Crowns received its...

READ MORE

Word Weavers forms alliance with BelieversTrust

News image

Word Weavers International, an 18-year-old organization for writers founded and...

READ MORE

Rep Connection to represent CA Gift

News image

CA Gift, formerly Cathedral Art Metal, is headed for the...

READ MORE

‘Christian Retailing’ is thankful for you

News image

Christian Retailing Update will not be in your inbox this...

READ MORE

Eerdmans editor in chief to retire

News image

Jon Pott, vice president and editor in chief of Wm....

READ MORE

Zondervan hosts dinner for NIV’s 50th

News image

Zondervan, Biblica and the Committee on Bible Translation welcomed more...

READ MORE

Munce partners with SuzyQ to host writers conference

News image

The Munce Group and SuzyQ have announced a new writers...

READ MORE

Fire destroys Los Angeles Christian store

News image

A Christian retail store was gutted by fire Friday evening,...

READ MORE

Family Christian partners to assist widows for Thanksgiving

News image

Family Christian Stores has announced its partnership with author Miriam...

READ MORE
100%
-
+
0
Show options

a