Christian Retailing

NEWSLETTERS Current Issue Survey: Independent businesses find success with ‘buy local’ campaigns
Survey: Independent businesses find success with ‘buy local’ campaigns PDF Print E-mail
Written by Jeremy Burns   
Thursday, 13 February 2014 11:58 AM EST

Munce-ShopLocal-webA survey released this month of independent business owners across the U.S., including bookstores, has found that the “buy local” message is helping to build customer traffic. However, businesses are still looking for policymakers to find ways to level the playing field for small businesses seeking to compete with their larger rivals.

“This data confirms what we experience assisting communities with ‘buy local and independent’ campaigns — they are raising consciousness and driving more business to local independents,” said Jeff Milchen, co-director of the American Independent Business Alliance. “The data is inspiring and suggests the future will be bright for America’s entrepreneurs once we change policies that handicap independent businesses.”

In the survey of 2,602 owners conducted by the Institute for Local Self-Reliance in partnership with the Advocates for Independent Business coalition, independent retailers reported average same-store revenue growth of 2.3% in 2013, with a 1.4% increase in holiday sales.

Three-quarters of businesses located in cities with active “local first” campaigns reported increased customer traffic or other benefits from these initiatives, with 42% describing the impact as “moderate” or “significant.” They also reported an average sales growth of 7% in 2013, compared to 2.3% for independent businesses in communities without such an initiative. Further, 62% of surveyed owners believe public awareness of the benefits of supporting locally owned businesses have increased, with only 3% believing awareness has decreased.

For businesses that applied for a bank loan in the past two years, 42% either failed to obtain a loan or received a loan for less than the amount needed.

Competition from large Internet companies was ranked as the biggest challenge facing independent businesses, with 69% of retailers citing it as a very or extremely significant challenge. Other top concerns include supplier pricing that favors their big competitors, high costs for health insurance and escalating commercial rents.

More than three-quarters of independent retailers said that the fact that many online companies are not required to collect sales tax had negatively impacted their sales, with 41% describing the level of impact on their sales as “significant.” Independent businesses cited the top policy priorities as extending the requirement to collect sales tax to large online retailers, eliminating public subsidies and tax breaks for big companies, and regulating the swipe fees charged by Visa and Mastercard.

 

In this current issue:

Retailers expect holiday return fraud of $3.8 billion

News image

Techniques and processes put in place to thwart criminal activity...

READ MORE

Lifetime's 'Designing Spaces' to feature Family Christian Stores

News image

Award-winning home improvement show Designing Spaces will feature Family Christian...

READ MORE

Merry Christmas from ‘Christian Retailing’

News image

There will be no Christian Retailing Update on Christmas Day,...

READ MORE

Interactive B&H Bible storybook tops CBA list

News image

B&H Kids’ The Big Picture Interactive Storybook Bible is No. 1on...

READ MORE

IVP’s ‘Teach Us to Want’ named CT Book of the Year

News image

Christianity Today (CT) magazine has named its 2015 Book Awards,...

READ MORE

B&H Books celebrates CT Award of Merit

News image

B&H Publishing Group’s The Measure of Success by Carolyn McCulley...

READ MORE

Carpentree opens AmericasMart Atlanta showroom

News image

Carpentree has announced the opening of a new gift and...

READ MORE

Elementary students help translate the NIrV Bible

News image

Zonderkidz presented new Bibles to the fifth and sixth grade...

READ MORE

Author Jane Kirkpatrick celebrates sales milestone

News image

Award-winning author Jane Kirkpatrick now has more than 1 million...

READ MORE

Nielsen: Teens prefer print to e-books

News image

Teens are known to be early adopters of new technology...

READ MORE

Religious presses see September sales boost

News image

Faith-based publishers saw sales rise in September, according to the...

READ MORE

Author Don Gossett leaves legacy of praise

News image

Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

READ MORE
100%
-
+
0
Show options

a