Christian Retailing

NEWSLETTERS Current Issue Harvest House announces corporate restructuring plan
Harvest House announces corporate restructuring plan PDF Print E-mail
Written by Jeremy Burns   
Monday, 10 February 2014 10:49 AM EST

HarvestHouseNew-webHarvest House Publishers has announced a strategic corporate restructuring plan designed to generate new sales opportunities and inject more innovation and efficiency into the company. In response to an ever-changing publishing climate, Harvest House is seeking to better employ the strengths of key personnel.

“God has gifted our company with incredibly talented people, and there were opportunities to implement their strengths in exciting new ways that will benefit the company and our authors as we continue to exercise a forward-thinking outlook in everything we do,” said Harvest House President Bob Hawkins Jr. “With this restructuring, I am confident Harvest House will realize new sales growth, an even more invigorating corporate culture and the achievement of the company’s short- and long-range goals and initiatives.”

The first of the corporate changes is the promotion of Vice President of Editorial LaRae Weikert to executive vice president/editorial. In her expanded executive role, Weikert, a 28-year veteran of Harvest House, will handle more corporate-level responsibilities as she applies her leadership abilities and market insights to the company’s publishing program.

In addition, Barb Sherrill, vice president of marketing, is being promoted to vice president of product development. In this newly created position in the Editorial department, Sherrill will utilize her more than 25 years of industry experience to lead a team of editors in the acquisition and development of gift, youth and children’s books, and will oversee the growth of the company’s fiction line and the establishment of e-products.

In a key change to its infrastructure, Harvest House has also combined the Interactive Media and Design department (IMD) with Marketing, creating the newly formed Marketing Services department. Bryce Williamson, manager of IMD, will now serve as director of marketing services. Williamson brings significant graphic design and marketing experience to this position, as well as an innovative mind-set from his eight years as graphic design manager.

Serving alongside Williamson is Aaron Dillon, former publicist, in his new capacity as marketing services manager. Dillon will assist Williamson in the development of marketing strategies and ensure their efficient implementation.

Other changes at the company include the promotion of Heather Green to manager/corporate development and strategy, and Jeff Marion to the position of covers project manager.

Harvest House is entering its 40th year as an independent, family-run Christian publishing house.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

News image

From content creators to church bookstore managers, the Christian products...

READ MORE

Gift exhibitors pleased with buyers’ response at Unite 2016

News image

Gift vendors report mostly positive experience at Unite 2016, although...

READ MORE

New Voskamp, Cahn titles headline upcoming releases

News image

Exhibitors at Unite 2016 promoted key upcoming book and Bible...

READ MORE

CBA proposes new business model for member retailers

News image

CBA and Content Road Media have joined in a strategic...

READ MORE

Hip-hop, science fiction cited as Christian product trends

News image

CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

READ MORE

Nielsen research, panel review state of Christian market

News image

Four of the Christian products industry’s CEOs shared their thoughts...

READ MORE

Targeted marketing, data tracking help Parable, Covenant stores

News image

The Parable Group and Covenant Group make targeted marketing and...

READ MORE

Logos group names Walter Wangerin Author of the Year

News image

Best-selling author Walter Wangerin was named Author of the Year...

READ MORE

DaySpring director highlights need for ‘real’ customer connections

News image

Christian retail customers long for community, says DaySpring Brand Director...

READ MORE

CBA honors international publisher with Lifetime Achievement Award

News image

CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

READ MORE

James Rubart wins Christy Award Book of the Year

News image

The 2016 Christy Award winners were announced Monday in a much...

READ MORE

Christian retailers encouraged to 'stand and engage'

News image

Christian retailers and suppliers were called to "Stand and Engage"...

READ MORE
100%
-
+
0
Show options

a