Christian Retailing

NEWSLETTERS Current Issue Barbour partners with Back to the Bible to launch goTandem imprint
Barbour partners with Back to the Bible to launch goTandem imprint PDF Print E-mail
Written by Jeremy Burns   
Thursday, 06 February 2014 03:44 PM EST

GoTandemLogo-webBarbour Publishing announced an exclusive partnership with Back to the Bible on Feb. 6. Under the new agreement, negotiated by Greg Johnson of WordServe Literary Group, Barbour will work with Back to the Bible to launch the goTandem book imprint to provide quality nonfiction resources especially for churches.

The first release is scheduled for November, with another 12 titles to follow in 2015. The goTandem imprint aims to provide churches with a solid and relevant selection of books that address the unique needs of congregations large and small.

“We’re thrilled to be aligned with one of the most trusted ministries serving the church today,” said Barbour CEO Timothy Martins. “This unique opportunity to develop practical and life-changing resources with such a passionate and talented team is a privilege.”

Back to the Bible’s mission statement is to meet people where they are and help them connect with God through daily Bible engagement. It is this strategy that drives the launch of the new imprint, according to Arnie Cole, CEO of Back to the Bible.

“There are few publishers who can combine value with meeting high felt needs of readers, few who can distribute to a broad array of outlets with a sharp eye toward editorial and packaging,” said Cole. “Barbour’s history of creating Bible-oriented books makes them the perfect partner to work with churches to meet the ever-changing needs of local congregations.”

These resources will complement the already-successful goTandem mobile app, which provides daily biblical encouragement, catered to the individual needs of users. The goTandem titles will be distributed by Barbour to churches and bookstores.

 

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