Christian Retailing

NEWSLETTERS Current Issue NRF: Shoppers’ Valentine’s Day budgets expected to be ‘frugal’
NRF: Shoppers’ Valentine’s Day budgets expected to be ‘frugal’ PDF Print E-mail
Written by Jeremy Burns   
Thursday, 06 February 2014 11:09 AM EST

ScriptureCandy-ValentinesChocolates-webOn the heels of a healthy yet modest holiday shopping season, cautious consumers aren’t quite ready to splurge on Valentine’s Day this year, as they continue to keep their budgets in check. According to the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, 54% of Americans will celebrate with their loved ones this year, compared to 60% in 2013.

The average person plans to spend $133.91 on candy, cards, gifts, dinner and more, up slightly from $130.97 last year. Total spending is expected to reach $17.3 billion.

“Valentine’s Day will continue to be a popular gift-giving event, even when consumers are frugal with their budgets,” said NRF President and CEO Matthew Shay. “Consumers can expect Cupid’s holiday to resemble the promotional holiday season we saw just a few months ago, as retailers recognize that their customers are still looking for the biggest bang for their buck.”

Nearly half of gift-givers (48.7%) will buy candy, a third will give flowers (37.3%) and more than half (51.2%) will send greeting cards. Nearly one-fifth (19%) will purchase jewelry—the sales of which are expected to total $3.9 billion—while 37% will celebrate with an evening out, spending an estimated total of $3.5 billion. Others will give more practical gifts like clothing (15.8%) or gift cards (14%), so their loved ones can have that item they’ve been eyeing in store.

Men will spend $108.38 on gifts—twice as much as women who will spend $49.41. Shoppers also will celebrate the holiday by showing appreciation for family members (59.4%), friends (21.7%), teachers (20.4%) and colleagues (12.1%). In addition, nearly one in five (19.4%) will buy gifts for pets, spending an average of $5.51.

“While fewer are planning to celebrate Valentine’s Day this year, millions of shoppers will still make room in their discretionary budgets to send cards and gifts to loved ones or enjoy a special evening out,” said Prosper Insights and Analytics Director Pam Goodfellow. “Consumers can expect promotions on everything from flowers to date night dinner packages in the coming days, leaving plenty of ideas for those looking to spoil their Valentines.”

Cautious consumers do their research when it comes to shopping, and many will purchase gifts online. The survey found that 26.1% plan to shop online this Valentine’s Day, flat with last year’s 26.3%. Many will turn to their tablets or smartphones before making their final gift decisions, with 24% researching products or compare prices on their smartphones and 32.2% doing so on their tablets.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Tyndale to publish novelization of ‘The Remaining’ horror film

News image

Tyndale House Publishers and Affirm Films have partnered for the...

READ MORE

Christian retailers plan to draw customers with Labor Day sales

News image

Family Christian Stores is among the Christian retail stores expecting...

READ MORE

Revell’s ‘Glimpses of Heaven’ makes ‘New York Times’ lists

News image

Glimpses of Heaven, a 2008 book by former hospice nurse...

READ MORE

Anchor partners with Worthy Latino for Spanish distribution

News image

Anchor Distributors and Worthy Latino have join forces to meet...

READ MORE

Lecrae, Bart Millard to Host 45th Annual GMA Dove Awards

News image

Christian hip-hop artist Lecrae and MercyMe frontman Bart Millard have...

READ MORE

Mark Driscoll Temporarily Steps Down From Pulpit

News image

Suspends Speaking, Publication After Charges FiledControversial Mars Hill Church Pastor...

READ MORE

Alpha Omega Names New President

News image

Christian curriculum publisher Alpha Omega Publications has named Denise Laudenbach...

READ MORE

Millions Expected to Head ‘Back to Church’ on Sept. 21

News image

More than 30,000 U.S. churches expect to welcome more 3...

READ MORE

Coach Bobby Bowden Pens New Book on Faith, Plans Book Signings in FL

News image

Former Florida State University head football coach Bobby Bowden will...

READ MORE

Denver Gift Show More Than Doubles Buyer Attendance Over Last Year

News image

Rocky Mountain Gift Show Introduces ‘Smoking Accessories & Gifts’ at...

READ MORE

Back-to-School Shoppers Use Coupons, Delay Purchases to Get the Best Deals

News image

Even as the first school bells ring around the nation,...

READ MORE

ALS ‘Ice Bucket’ Challenge an Unprecedented Viral Hit, Christian Celebs Get Wet for the Cause

News image

Social Media Campaign Sensation Raises $41.8 million in 3 WeeksCasting...

READ MORE
100%
-
+
0
Show options

a