Christian Retailing

NEWSLETTERS Current Issue E-book reading grows though print remain Americans’ top format
E-book reading grows though print remain Americans’ top format PDF Print E-mail
Written by Christine D. Johnson   
Monday, 03 February 2014 02:15 PM EST

PewResearchCenterThe proportion of Americans who read e-books is growing as ownership of devices increases, but “print remains the foundation of Americans’ reading habits,” according to a recent Pew Research Center study. In fact, in every age, race/ethnicity, gender, education level, household income and community demographic reported, print books significantly outperform all other book formats.

The survey found that 28% of adults read an e-book in 2013, up from 23% in 2012. Meanwhile, seven in 10 Americans reported reading a book in print, up 4% from 2012, while 14% of adults listened to an audiobook. Only 4% reported their reading habits as “e-book only.”

The survey showed that 50% of Americans now have a dedicated handheld device for reading e-content—defined by the survey as either a tablet or an e-reader—up from 43% in September.

Overall, 76% of adults read a book in some format in 2013, with the “typical American adult” reading or listening to five books, and the average for all adults being 12 books. The average number of books read has not changed significantly throughout the past few years, however.

Conducted at the beginning of January, the survey found that that 42% of adults now own tablet computers, up from 34% in September. Meanwhile, the number of adults with a dedicated e-book reading device—like a Kindle, Nook or Kobo reader—jumped from 24% to 32% during the same period.

The survey also found that “e-book readers who own tablets or e-readers are very likely to read e-books on those devices—but those who own computers or mobile phones sometimes turn to those platforms, too.” Women are more likely than men to have read a book in the 12 months prior to the survey, and those with higher levels of income and education are also more likely to have done so.

The phone survey of more than 1,000 American adults was conducted Jan. 2-5 by Princeton Survey Research Associates International.

 

In this current issue:

NFL quarterback RGIII’s move draws attention to NOTW tee

News image

Washington Redskins’ quarterback Robert Griffin III (RGIII) followed National Football...

READ MORE

Bookstore sales drop in July

News image

July bookstore sales were down to $707 million from July...

READ MORE

1Eighty Apparel launches Christ-in-Christmas campaign to help needy

News image

Atlanta-based Pipeline Social Media Solutions has formed a partnership with...

READ MORE

GMA to honor Hillsong with Lifetime Achievement Award

News image

The Gospel Music Association (GMA) annually presents special awards to...

READ MORE

Logos changes company name to Faithlife

News image

Logos Bible Software, the maker of the world’s leading Bible...

READ MORE

‘New York Times’ adds two faith-focused best-seller lists

News image

The New York Times Book Review recently announced changes to...

READ MORE

IVP to publish ‘one of the most important Christian artists of our day’

News image

InterVarsity Press (IVP) has announced the acquisition of three books...

READ MORE

WaterBrook Press to publish upcoming Rifqa Bary memoir

News image

Muslim-turned-Christian Rifqa Bary takes readers beyond the headlines of her...

READ MORE

U.S. retail sales pick up slightly in August

News image

Commerce Department figures announced Friday showed a 0.6% increase for...

READ MORE

‘Harbinger’ follow-up hits ‘New York Times’ list

News image

Jonathan Cahn’s The Mystery of the Shemitah (FrontLine) has charted simultaneously...

READ MORE

HCSB translation joins Blue Letter Bible site

News image

The full text of the Holman Christian Standard Bible (HCSB)...

READ MORE

Southern gospel event aims for record attendance

News image

Preparations are under way for the National Quartet Convention to...

READ MORE
100%
-
+
0
Show options

a