Christian Retailing

NEWSLETTERS Current Issue E-book reading grows though print remain Americans’ top format
E-book reading grows though print remain Americans’ top format PDF Print E-mail
Written by Christine D. Johnson   
Monday, 03 February 2014 02:15 PM EST

PewResearchCenterThe proportion of Americans who read e-books is growing as ownership of devices increases, but “print remains the foundation of Americans’ reading habits,” according to a recent Pew Research Center study. In fact, in every age, race/ethnicity, gender, education level, household income and community demographic reported, print books significantly outperform all other book formats.

The survey found that 28% of adults read an e-book in 2013, up from 23% in 2012. Meanwhile, seven in 10 Americans reported reading a book in print, up 4% from 2012, while 14% of adults listened to an audiobook. Only 4% reported their reading habits as “e-book only.”

The survey showed that 50% of Americans now have a dedicated handheld device for reading e-content—defined by the survey as either a tablet or an e-reader—up from 43% in September.

Overall, 76% of adults read a book in some format in 2013, with the “typical American adult” reading or listening to five books, and the average for all adults being 12 books. The average number of books read has not changed significantly throughout the past few years, however.

Conducted at the beginning of January, the survey found that that 42% of adults now own tablet computers, up from 34% in September. Meanwhile, the number of adults with a dedicated e-book reading device—like a Kindle, Nook or Kobo reader—jumped from 24% to 32% during the same period.

The survey also found that “e-book readers who own tablets or e-readers are very likely to read e-books on those devices—but those who own computers or mobile phones sometimes turn to those platforms, too.” Women are more likely than men to have read a book in the 12 months prior to the survey, and those with higher levels of income and education are also more likely to have done so.

The phone survey of more than 1,000 American adults was conducted Jan. 2-5 by Princeton Survey Research Associates International.

 

In this current issue:

Retailers expect holiday return fraud of $3.8 billion

News image

Techniques and processes put in place to thwart criminal activity...

READ MORE

Lifetime's 'Designing Spaces' to feature Family Christian Stores

News image

Award-winning home improvement show Designing Spaces will feature Family Christian...

READ MORE

Merry Christmas from ‘Christian Retailing’

News image

There will be no Christian Retailing Update on Christmas Day,...

READ MORE

Interactive B&H Bible storybook tops CBA list

News image

B&H Kids’ The Big Picture Interactive Storybook Bible is No. 1on...

READ MORE

IVP’s ‘Teach Us to Want’ named CT Book of the Year

News image

Christianity Today (CT) magazine has named its 2015 Book Awards,...

READ MORE

B&H Books celebrates CT Award of Merit

News image

B&H Publishing Group’s The Measure of Success by Carolyn McCulley...

READ MORE

Carpentree opens AmericasMart Atlanta showroom

News image

Carpentree has announced the opening of a new gift and...

READ MORE

Elementary students help translate the NIrV Bible

News image

Zonderkidz presented new Bibles to the fifth and sixth grade...

READ MORE

Author Jane Kirkpatrick celebrates sales milestone

News image

Award-winning author Jane Kirkpatrick now has more than 1 million...

READ MORE

Nielsen: Teens prefer print to e-books

News image

Teens are known to be early adopters of new technology...

READ MORE

Religious presses see September sales boost

News image

Faith-based publishers saw sales rise in September, according to the...

READ MORE

Author Don Gossett leaves legacy of praise

News image

Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

READ MORE
100%
-
+
0
Show options

a