Christian Retailing

NEWSLETTERS Current Issue Marketer Eric Mullett turns his attention to Bibles for B&H
Marketer Eric Mullett turns his attention to Bibles for B&H PDF Print E-mail
Written by Jeremy Burns   
Monday, 27 January 2014 10:02 AM EST

EricMullett-webB&H Publishing Group has announced that Eric Mullett has joined the B&H marketing team as Bible Marketing Specialist. This is a new position for B&H, and emphasizes the company’s push to focus attention more on Bibles.

“Eric brings years of publishing experience with him, particularly with a passion and understanding of how to share a larger story with people,” said B&H Bible Marketing Manager Tim Jordan. “At B&H, our core desire is connecting people to the Bible and introducing them to God’s grand story of redemption. In his new role at B&H, Eric will be helping to reach the world with His Word by executing trade and consumer marketing activities within our core Bible and church supply lines.”

Mullett is eager for this challenge.

“B&H has assembled an incredible team of people and distilled a smart strategy that has allowed them to secure significant growth year over year,” he said. “It’s an impressive momentum that brings with it a great opportunity, and I look forward to being a strong part of their continued success.”

Eric Mullett brings more than 15 years of marketing and project management experience, including six years at Warner Bros. Records/Warner Alliance (where his roster included Caedmon's Call as well as GRAMMY Award winners Take 6 and Andrae Crouch). Mullett also served as a marketing director at Thomas Nelson Publishers, guiding marketing campaigns for gift books by Max Lucado and Beth Moore, as well as for trade books by Colleen Coble, Stephen Lawhead, Andrew Klavan, Beth Wiseman and Lis Wiehl.

 
Read the Vacation Bible School 2014 guide

In this current issue:

About a Mile garners 2014’s highest-selling debut from new artist

News image

Adam, Luke and Levi Klutinoty—three brothers collectively known as About...

READ MORE

Box-office hit ‘Heaven Is for Real’ now in Christian retail stores

News image

Heaven Is for Real landed on Christian retail-store shelves July...

READ MORE

Trevin Wax named to CT’s millennial influencer list

News image

B&H Publishing Group author Trevin Wax was named to Christianity...

READ MORE

Barbour Publishing signs contract with Josh McDowell

News image

Barbour Publishing has announced it has signed a contract with...

READ MORE

NRF expects stronger second half of retail year

News image

The National Retail Federation on Wednesday lowered its retail sales...

READ MORE

Shoppers say back-to-school shopping is best in-store

News image

Students soon will be headed back to school (BTS), and...

READ MORE

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE

Facebook tests consumer ‘Buy’ button to help businesses

News image

Facebook is now testing a new feature to help businesses...

READ MORE

Faith-based surfer film nominated for three film festival awards

News image

The Perfect Wave has been nominated for three awards at...

READ MORE

Recording artist Yancy adds Spanish songs to free app

News image

Yancy’s Little Praise Party app is getting a bilingual upgrade with...

READ MORE

Liguori Publications acquires Franciscan Media’s parish resources

News image

Liguori Publications, a Catholic publisher and Redemptorist ministry, has purchased...

READ MORE
100%
-
+
0
Show options

a