Christian Retailing

NEWSLETTERS Current Issue Marketer Eric Mullett turns his attention to Bibles for B&H
Marketer Eric Mullett turns his attention to Bibles for B&H PDF Print E-mail
Written by Jeremy Burns   
Monday, 27 January 2014 10:02 AM EST

EricMullett-webB&H Publishing Group has announced that Eric Mullett has joined the B&H marketing team as Bible Marketing Specialist. This is a new position for B&H, and emphasizes the company’s push to focus attention more on Bibles.

“Eric brings years of publishing experience with him, particularly with a passion and understanding of how to share a larger story with people,” said B&H Bible Marketing Manager Tim Jordan. “At B&H, our core desire is connecting people to the Bible and introducing them to God’s grand story of redemption. In his new role at B&H, Eric will be helping to reach the world with His Word by executing trade and consumer marketing activities within our core Bible and church supply lines.”

Mullett is eager for this challenge.

“B&H has assembled an incredible team of people and distilled a smart strategy that has allowed them to secure significant growth year over year,” he said. “It’s an impressive momentum that brings with it a great opportunity, and I look forward to being a strong part of their continued success.”

Eric Mullett brings more than 15 years of marketing and project management experience, including six years at Warner Bros. Records/Warner Alliance (where his roster included Caedmon's Call as well as GRAMMY Award winners Take 6 and Andrae Crouch). Mullett also served as a marketing director at Thomas Nelson Publishers, guiding marketing campaigns for gift books by Max Lucado and Beth Moore, as well as for trade books by Colleen Coble, Stephen Lawhead, Andrew Klavan, Beth Wiseman and Lis Wiehl.

 

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