Christian Retailing

NEWSLETTERS Current Issue Marketer Eric Mullett turns his attention to Bibles for B&H
Marketer Eric Mullett turns his attention to Bibles for B&H PDF Print E-mail
Written by Jeremy Burns   
Monday, 27 January 2014 10:02 AM EST

EricMullett-webB&H Publishing Group has announced that Eric Mullett has joined the B&H marketing team as Bible Marketing Specialist. This is a new position for B&H, and emphasizes the company’s push to focus attention more on Bibles.

“Eric brings years of publishing experience with him, particularly with a passion and understanding of how to share a larger story with people,” said B&H Bible Marketing Manager Tim Jordan. “At B&H, our core desire is connecting people to the Bible and introducing them to God’s grand story of redemption. In his new role at B&H, Eric will be helping to reach the world with His Word by executing trade and consumer marketing activities within our core Bible and church supply lines.”

Mullett is eager for this challenge.

“B&H has assembled an incredible team of people and distilled a smart strategy that has allowed them to secure significant growth year over year,” he said. “It’s an impressive momentum that brings with it a great opportunity, and I look forward to being a strong part of their continued success.”

Eric Mullett brings more than 15 years of marketing and project management experience, including six years at Warner Bros. Records/Warner Alliance (where his roster included Caedmon's Call as well as GRAMMY Award winners Take 6 and Andrae Crouch). Mullett also served as a marketing director at Thomas Nelson Publishers, guiding marketing campaigns for gift books by Max Lucado and Beth Moore, as well as for trade books by Colleen Coble, Stephen Lawhead, Andrew Klavan, Beth Wiseman and Lis Wiehl.

 

In this current issue:

Provident partners with CNI for order fulfillment

News image

Provident Distribution announced July 31 a new relationship with Nashville-based...

READ MORE

InterVarsity, Rose Publishing named among Best Christian Workplaces

News image

The Best Christian Workplaces Institute (BCWI) included InterVarsity Press (IVP)...

READ MORE

Get ready for Christmas with ‘Christian Retailing’

News image

The August issue of Christian Retailing shows Christian retailers how...

READ MORE

United Methodist publisher dedicates new headquarters

News image

The United Methodist Publishing House (UMPH) celebrated the dedication of...

READ MORE

Hobby Lobby, Mardel file credit card fee lawsuit

News image

Oklahoma City-based Hobby Lobby Stores and Christian retail chain Mardel...

READ MORE

Downloads take off for Lysa TerKeurst’s First 5 app

News image

New York Times best-selling author Lysa TerKeurst, along with Proverbs...

READ MORE

Romance Writers of America honors Irene Hannon

News image

Irene Hannon, best-selling author of more than 50 novels, won...

READ MORE

Pillar reunites to release first album in six years

News image

Christian rock group Pillar is releasing its first album in...

READ MORE

Partnership broadens reach of International Children’s Bible

News image

The International Network of Children’s Ministry (INCM) announced Tuesday that...

READ MORE

Audiobook sales rise significantly in 2014

News image

The audiobook industry is continuing to expand in sales as...

READ MORE

Thomas Nelson promotes senior marketing staff

News image

Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

READ MORE

Jason Crabb honored with street name in hometown

News image

Jason Crabb was recently honored with a street name, “Jason...

READ MORE
100%
-
+
0
Show options

a