Christian Retailing

NEWSLETTERS Current Issue Weak finish to holiday shopping gives way to post-Christmas deals
Weak finish to holiday shopping gives way to post-Christmas deals PDF Print E-mail
Written by Jeremy Burns   
Thursday, 26 December 2013 10:42 AM EST

Bill MartinWinter storms stymied a last-minute retail rally this holiday season as many procrastinating shoppers were kept from stores in final days before Christmas. ShopperTrak—the world’s largest counter and analyzer of retail shopper traffic—reported that, for the week of Dec. 16-22, in-store retail sales decreased by 3.1% from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2% compared to the same time period in 2012.

"Bad weather throughout the country kept some shoppers away from stores,” said Bill Martin, ShopperTrak founder. “This past week was their final opportunity to complete their holiday shopping before Christmas—and though many did finish making their purchases, retailers did not see as many shoppers as last year."

Despite more markdowns and promotional efforts from retailers, “Super Saturday” (Dec. 21) saw a decrease in retail sales by 0.7% compared to 2012. In-store shopper traffic decreased 18.1% from the same day last year. ShopperTrak predicts after-holiday markdowns to drive robust retail sales and store traffic days to come, particularly the day after Christmas (Dec. 26) and the following Saturday (Dec. 28). 

"Many people who have the day after Christmas off of work will be out shopping for end-of-season deals," said Martin. "Retailers should track their stores’ conversion rates closely to turn more after-Christmas browsers into buyers."

 
Read the Vacation Bible School 2014 guide

In this current issue:

Wanda Brunstetter honored with career achievement award

News image

New York Times best-selling author Wanda E. Brunstetter won a 2013 Romantic...

READ MORE

Ann Voskamp’s ‘One Thousand Gifts’ sells 1 million copies

News image

Ann Voskamp’s New York Times best-selling debut, One Thousand Gifts:...

READ MORE

Francesca Battistelli lands Gold certification for hit single

News image

Francesca Battistelli’s GRAMMY-nominated single “Free to Be Me” was awarded...

READ MORE

Christian Small Publisher book award winners emerge from ‘competitive’ slate

News image

The results are in for the 2014 Christian Small Publisher Book...

READ MORE

‘Heaven’ opening weekend proves faith-based films are for real

News image

Heaven Is for Real earned $21.5 million at the box...

READ MORE

James Dobson wins Obamacare contraceptive battle

News image

Dr. James Dobson and his Family Talk radio ministry have...

READ MORE

Baker titles lead Christy Awards nominations

News image

Baker Publishing Group books received 10 Christy Awards nominations, the...

READ MORE

Curb to expand reach of Word’s faith films

News image

Curb Entertainment will distribute Word Entertainment’s faith-based films outside of...

READ MORE

The Isaacs clean up at Absolutely Gospel Music Awards

News image

The Isaacs won five awards at the 2014 Absolutely Gospel...

READ MORE

Social media helps drive demand for FaithWords devotional

News image

FaithWords is increasing its first printing run for Jesus Daily...

READ MORE

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE
100%
-
+
0
Show options

a