Christian Retailing

NEWSLETTERS Current Issue Zondervan launches new digital-first series, print versions to follow
Zondervan launches new digital-first series, print versions to follow PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 04 December 2013 05:55 PM EST

ADecemberBrideZondervan has launched “A Year of Weddings,” a collection of contemporary wedding stories releasing monthly as digital novellas from best-selling romance novelists. The series kicked off Nov. 26 with the release of author Denise Hunter’s A December Bride, and also includes titles from authors Beth Vogt, Deborah Raney and Rachel Hauck, among others.

“I’m so excited to be kicking off the ‘Year of Weddings’ novellas and am honored to be included among such noted authors,” said Hunter. “Romance readers are going to flip for these short, sweet tales of wedded bliss!”

“Romance readers delight in wedding stories and can’t get enough from their favorite authors,” said Becky Philpott, acquisitions editor for the series. “We’re thrilled to present this new collection from some of the strongest voices writing inspirational romance today, as a gift for the current readers who love these authors, and for readers who prefer shorter-format content and who may be discovering these authors for the first time.”

The structure of the series provides unique opportunities for marketing.

“We’ve had the best time dreaming up fun ways to promote these novellas,” said Director of Marketing Katie Bond. “The authors are all delighted to be a part of this roster and are eager to lift up the entire series, not just their individual titles, to their readers.”

The Zondervan marketing and publicity team’s plans include advertising on top wedding websites and the creation of a Wedding Party—a group of bloggers committed to reviewing each release throughout the next year. Readers can download free desktop calendars, designed with quotes about love and reminders of upcoming “wedding dates” (release dates for upcoming novellas), and can RSVP for monthly email reminders about the new titles.

Beginning in fall 2014, the digital releases will be collected into seasonal print compilations every three months. The first print release, Winter Brides (Nov. 25, 2014), includes the novellas for December, January and February.

Plans for a second year of wedding novellas are already underway.

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE

Chris Tomlin leads Christian finalists for Billboard Music Awards

News image

Chris Tomlin leads Christian artists in finalist nods for the...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent publisher addresses gay-book controversy

News image

Convergent Books, an imprint of Random House’s Crown Publishing Group,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE
100%
-
+
0
Show options

a