Christian Retailing

NEWSLETTERS Current Issue LifeWay to send more than 100,000 Bibles to South Asia
LifeWay to send more than 100,000 Bibles to South Asia PDF Print E-mail
Written by Jeremy Burns   
Monday, 02 December 2013 05:17 PM EST

LifeWayStoreLogo-WebThough LifeWay’s initial goal was to donate 100,000 Bibles to individuals in South Asia, the project has been enormously successful, with the company’s website reporting that more than 138,000 Bibles were purchased by customers through Nov. 16.

LifeWay, B&H Publishing Group and the International Mission Board have joined forces on The Thomas Project, an initiative geared toward printing and distributing Bibles to people in South Asia, many of whom do not have access to the Scriptures in their native Hindi language.

Following in the footsteps of St. Thomas—believed to be the first Christian missionary to the region—the project invites customers at LifeWay’s 186 stores as well as on their online storefront to purchase a Bible for $5 to send to South Asia.

B&H—LifeWay Christian Resources’ trade books division—worked out the details of printing Bibles near the distribution location in South Asia, while LifeWay Christian Stores provided customers with the opportunity to fund this effort through their donations.

Bob Fuller, a retail store district director, told Baptist Press that the project is “a wonderful example of how all the diversity of LifeWay can come together in perfect alignment to advance the cause of the Gospel.”

LifeWay stores are not only selling the Bibles, but retail employees will also be part of a spring mission trip to South Asia to help deliver them. Because of the unique nature of the trip to South Asia, most of the 16 team members will be from B&H and from LifeWay’s retail division.

Fuller will be leading the team. He told Baptist Press that his previous experience in South Asia led him to quickly agree to be a part of the trip, calling it a “tremendous blessing.” 

For more information on The Thomas Project, visit www.LifeWay.com/ThomasProject.

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE

Chris Tomlin leads Christian finalists for Billboard Music Awards

News image

Chris Tomlin leads Christian artists in finalist nods for the...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent publisher addresses gay-book controversy

News image

Convergent Books, an imprint of Random House’s Crown Publishing Group,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE
100%
-
+
0
Show options

a