|Jerry Jenkins' 'I, Saul' launches with 'large and unique' TV campaign|
|Written by Eric Tiansay|
|Tuesday, 20 August 2013 03:29 PM EDT|
Worthy Publishing is embarking on a major national television campaign to promote New York Times best-selling author Jerry B. Jenkins' I, Saul. To be released Aug. 27, the historical novel tells the stories of Augustine Knox and the man who would become the apostle Paul.
Worthy is marketing I, Saul through a book trailer on cable and network television.
"With having sold over 70 million books in his career, it only made sense to roll out the marketing of Jerry B. Jenkins's new thriller, I, Saul, with something large and unique," said Dennis Disney, vice president of marketing for Worthy. "Doing a national television campaign is both, and not only for Christian titles, but also for the vast majority of published books period."
The trailer will run as a commercial on cable networks A&E, ION and WGN America. Running for two to four weeks after the book's release, the trailer will target six TV markets: Atlanta, Dallas, Houston, Orlando, Fla., Charlotte, N.C., and Minneapolis.
"We are specifically targeting time periods adjacent to the broadcasts of major television ministries on the aforementioned networks/channels," Disney said. "This tightly targeted commercial placement allows us to speak efficiently and effectively to the early adopters of Christian novels."
Jenkins, who has written more than 150 books, is best known for co-authoring with Tim LaHaye the "Left Behind" series, which has sold more than 64 million copies since the first title came out in 1995.
To watch the trailer, visit https://www.youtube.com/watch?v=bUoos-jlmDE.