Christian Retailing

NEWSLETTERS Current Issue InterVarsity Press re-signs with Noble Marketing
InterVarsity Press re-signs with Noble Marketing PDF Print E-mail
Written by Eric Tiansay   
Sunday, 21 April 2013 12:00 AM EDT

InterVarsity Press (IVP) has re-signed with Noble Marketing Group for representation to expand its reach to more Christian retailers and academic bookstores.

IVP was represented by Noble Marketing for more than eight years until 2011, when Jeff Crosby, InterVarsity's associate publisher and director of sales and marketing, launched an in-sourced sales model for the publisher for the first time since the mid-1980s.

With the decline in the number of Christian and academic retail outlets, the plan was designed to have more direct contact with retailers in an effort "to bring a sharper focus" on IVP's publishing program, company officials said.

"When we made the decision to test the in-sourced sales model in August 2011, Noble Marketing President Ted Terry and I agreed that the doors would remain open, both on the IVP and the Noble side of the equation, to work together again," Crosby said. "We learned a great deal during the 16 months of our experimental in-sourced sales paradigm.

"Even with the decline in the number of retail outlets, we found that our coverage was not as broad or as effective as what Ted Terry and the other members of the Noble Marketing Group afford their client publishers," Crosby added. "I'm delighted to once again be working with the Noble team, and I look forward to the fruitful years of partnership ahead of us."

Terry added: "We missed representing [IVP's] titles over the past 16 months. I'm grateful that Jeff Crosby and the IVP team once again have placed their faith in Noble Marketing to do the job."

 

In this current issue:

Vote in March in Christian Retailing’s Best awards

News image

It’s time to vote! Christian Retailing invites anyone involved in...

READ MORE

New Hampshire store wins Joyce Meyer book display contest

News image

In 2014, Faithwords, a division of Hachette Book Group, held...

READ MORE

‘Expect’ to transform lives at ICRS in Orlando

News image

The International Christian Retailing show returns to Orlando, Florida, this...

READ MORE

New product accessibility highlights AmericasMart March Market

News image

Industry-leading educational programming and collaborations complement an efficient product sourcing...

READ MORE

‘God’s Not Dead’ takes top honors at Movieguide Awards

News image

Pure Flix Entertainment’s best-selling DVD God’s Not Dead received top...

READ MORE

‘The Devil in Pew Number Seven' to hit the big screen

News image

AFFIRM Films and Mass Hysteria Entertainment Inc. have announced their...

READ MORE

The Parable Group launches 2nd annual writing contest

News image

The Parable Group, its retail partners and WestBow Press—the strategic...

READ MORE

Destiny Image: 'We made the right decision'

News image

Citing major financial considerations, Nori Media Group CEO Don Nori...

READ MORE

LifeWay signs letter of intent on Nashville property

News image

After analyzing more than a dozen offers to purchase its...

READ MORE

700 Club, Joni to feature lauded HCI authors

News image

HCI Books authors Tonier Cain and Erin Merryn will get...

READ MORE

InterVarsity Press inks Tampa pastor to book deal

News image

Pastor, author and recording artist Tommy “Urban D.” Kyllonen has...

READ MORE

Worthy signs Sandra Hagee Parker for debut book

News image

Worthy Publishing announces it signing of author Sandra Hagee Parker—daughter...

READ MORE
100%
-
+
0
Show options

a