Christian Retailing

NEWSLETTERS Current Issue InterVarsity Press re-signs with Noble Marketing
InterVarsity Press re-signs with Noble Marketing PDF Print E-mail
Written by Eric Tiansay   
Sunday, 21 April 2013 12:00 AM EDT

InterVarsity Press (IVP) has re-signed with Noble Marketing Group for representation to expand its reach to more Christian retailers and academic bookstores.

IVP was represented by Noble Marketing for more than eight years until 2011, when Jeff Crosby, InterVarsity's associate publisher and director of sales and marketing, launched an in-sourced sales model for the publisher for the first time since the mid-1980s.

With the decline in the number of Christian and academic retail outlets, the plan was designed to have more direct contact with retailers in an effort "to bring a sharper focus" on IVP's publishing program, company officials said.

"When we made the decision to test the in-sourced sales model in August 2011, Noble Marketing President Ted Terry and I agreed that the doors would remain open, both on the IVP and the Noble side of the equation, to work together again," Crosby said. "We learned a great deal during the 16 months of our experimental in-sourced sales paradigm.

"Even with the decline in the number of retail outlets, we found that our coverage was not as broad or as effective as what Ted Terry and the other members of the Noble Marketing Group afford their client publishers," Crosby added. "I'm delighted to once again be working with the Noble team, and I look forward to the fruitful years of partnership ahead of us."

Terry added: "We missed representing [IVP's] titles over the past 16 months. I'm grateful that Jeff Crosby and the IVP team once again have placed their faith in Noble Marketing to do the job."

 

In this current issue:

Baker Book House holds record-breaking sale

News image

Baker Book House held its annual Bible sale Saturday, Nov....

READ MORE

NRF predicts shopper behavior Thanksgiving weekend

News image

Americans preparing for Thanksgiving also are considering their shopping list...

READ MORE

WaterBrook women’s favorite sells 1 million

News image

WaterBrook Press celebrates the sale of more than 1 million...

READ MORE

Fans prove their love for Casting Crowns

News image

Beach Street Records/Reunion Records recording artist Casting Crowns received its...

READ MORE

Word Weavers forms alliance with BelieversTrust

News image

Word Weavers International, an 18-year-old organization for writers founded and...

READ MORE

Rep Connection to represent CA Gift

News image

CA Gift, formerly Cathedral Art Metal, is headed for the...

READ MORE

‘Christian Retailing’ is thankful for you

News image

Christian Retailing Update will not be in your inbox this...

READ MORE

Eerdmans editor in chief to retire

News image

Jon Pott, vice president and editor in chief of Wm....

READ MORE

Zondervan hosts dinner for NIV’s 50th

News image

Zondervan, Biblica and the Committee on Bible Translation welcomed more...

READ MORE

Munce partners with SuzyQ to host writers conference

News image

The Munce Group and SuzyQ have announced a new writers...

READ MORE

Fire destroys Los Angeles Christian store

News image

A Christian retail store was gutted by fire Friday evening,...

READ MORE

Family Christian partners to assist widows for Thanksgiving

News image

Family Christian Stores has announced its partnership with author Miriam...

READ MORE
100%
-
+
0
Show options

a