Christian Retailing

NEWSLETTERS Current Issue InterVarsity Press re-signs with Noble Marketing
InterVarsity Press re-signs with Noble Marketing PDF Print E-mail
Written by Eric Tiansay   
Sunday, 21 April 2013 12:00 AM EDT

InterVarsity Press (IVP) has re-signed with Noble Marketing Group for representation to expand its reach to more Christian retailers and academic bookstores.

IVP was represented by Noble Marketing for more than eight years until 2011, when Jeff Crosby, InterVarsity's associate publisher and director of sales and marketing, launched an in-sourced sales model for the publisher for the first time since the mid-1980s.

With the decline in the number of Christian and academic retail outlets, the plan was designed to have more direct contact with retailers in an effort "to bring a sharper focus" on IVP's publishing program, company officials said.

"When we made the decision to test the in-sourced sales model in August 2011, Noble Marketing President Ted Terry and I agreed that the doors would remain open, both on the IVP and the Noble side of the equation, to work together again," Crosby said. "We learned a great deal during the 16 months of our experimental in-sourced sales paradigm.

"Even with the decline in the number of retail outlets, we found that our coverage was not as broad or as effective as what Ted Terry and the other members of the Noble Marketing Group afford their client publishers," Crosby added. "I'm delighted to once again be working with the Noble team, and I look forward to the fruitful years of partnership ahead of us."

Terry added: "We missed representing [IVP's] titles over the past 16 months. I'm grateful that Jeff Crosby and the IVP team once again have placed their faith in Noble Marketing to do the job."

 

In this current issue:

NRF survey: Families spending more than ever on Mom

News image

Families this year are ready to splurge on jewelry, flowers,...

READ MORE

Brooklyn Tabernacle’s ‘Pray’ rises to Billboard no. 1

News image

The six-time Grammy award-winning Brooklyn Tabernacle Choir’s new CD titled...

READ MORE

Harvest House Publishers’ title reaches Christy Awards finals

News image

The Amish Blacksmith (Harvest House Publishers), a novel by best-selling...

READ MORE

Bethany House author scores Minnesota Book Award

News image

Bethany House writerJulie Klassen has been presented with a Minnesota...

READ MORE

Amazon introduces shopping app for Apple watch

News image

Amazon customers with an Apple Watch can simply tap the...

READ MORE

2015 Christy Awards finalists announced

News image

The Christy Awards Advisory Board has announced the following finalists...

READ MORE

Christian self-publisher to shut down

News image

CrossBooks, a Christian self-publishing company, has announced it will close...

READ MORE

Christian Small Publishers announce annual awards

News image

Christian Small Publishers Association has announced the winning titles for...

READ MORE

Zondervan set to publish Chuck Colson’s final book

News image

This week, on the third anniversary of the death of...

READ MORE

Thomas Nelson graduation books top big milestone

News image

Bestselling gift books God’s Promises for Graduates and God’s Answers...

READ MORE

Christian music trailblazer Billy Ray Hearn dies at 85

News image

Gospel Music Hall of Fame member and CCM pioneer Billy...

READ MORE

Mardel names new CEO as Mart Green steps down

News image

The Mardel Christian & Education retail chain today announced the...

READ MORE
100%
-
+
0
Show options

a