Christian Retailing

NEWSLETTERS Current Issue InterVarsity Press re-signs with Noble Marketing
InterVarsity Press re-signs with Noble Marketing PDF Print E-mail
Written by Eric Tiansay   
Sunday, 21 April 2013 12:00 AM EDT

InterVarsity Press (IVP) has re-signed with Noble Marketing Group for representation to expand its reach to more Christian retailers and academic bookstores.

IVP was represented by Noble Marketing for more than eight years until 2011, when Jeff Crosby, InterVarsity's associate publisher and director of sales and marketing, launched an in-sourced sales model for the publisher for the first time since the mid-1980s.

With the decline in the number of Christian and academic retail outlets, the plan was designed to have more direct contact with retailers in an effort "to bring a sharper focus" on IVP's publishing program, company officials said.

"When we made the decision to test the in-sourced sales model in August 2011, Noble Marketing President Ted Terry and I agreed that the doors would remain open, both on the IVP and the Noble side of the equation, to work together again," Crosby said. "We learned a great deal during the 16 months of our experimental in-sourced sales paradigm.

"Even with the decline in the number of retail outlets, we found that our coverage was not as broad or as effective as what Ted Terry and the other members of the Noble Marketing Group afford their client publishers," Crosby added. "I'm delighted to once again be working with the Noble team, and I look forward to the fruitful years of partnership ahead of us."

Terry added: "We missed representing [IVP's] titles over the past 16 months. I'm grateful that Jeff Crosby and the IVP team once again have placed their faith in Noble Marketing to do the job."

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE

Chris Tomlin leads Christian finalists for Billboard Music Awards

News image

Chris Tomlin leads Christian artists in finalist nods for the...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent publisher addresses gay-book controversy

News image

Convergent Books, an imprint of Random House’s Crown Publishing Group,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE
100%
-
+
0
Show options

a