Christian Retailing

NEWSLETTERS Current Issue InterVarsity Press re-signs with Noble Marketing
InterVarsity Press re-signs with Noble Marketing PDF Print E-mail
Written by Eric Tiansay   
Sunday, 21 April 2013 12:00 AM EDT

InterVarsity Press (IVP) has re-signed with Noble Marketing Group for representation to expand its reach to more Christian retailers and academic bookstores.

IVP was represented by Noble Marketing for more than eight years until 2011, when Jeff Crosby, InterVarsity's associate publisher and director of sales and marketing, launched an in-sourced sales model for the publisher for the first time since the mid-1980s.

With the decline in the number of Christian and academic retail outlets, the plan was designed to have more direct contact with retailers in an effort "to bring a sharper focus" on IVP's publishing program, company officials said.

"When we made the decision to test the in-sourced sales model in August 2011, Noble Marketing President Ted Terry and I agreed that the doors would remain open, both on the IVP and the Noble side of the equation, to work together again," Crosby said. "We learned a great deal during the 16 months of our experimental in-sourced sales paradigm.

"Even with the decline in the number of retail outlets, we found that our coverage was not as broad or as effective as what Ted Terry and the other members of the Noble Marketing Group afford their client publishers," Crosby added. "I'm delighted to once again be working with the Noble team, and I look forward to the fruitful years of partnership ahead of us."

Terry added: "We missed representing [IVP's] titles over the past 16 months. I'm grateful that Jeff Crosby and the IVP team once again have placed their faith in Noble Marketing to do the job."

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a