Christian Retailing

NEWSLETTERS Current Issue Parable Group launches corporate rebranding
Parable Group launches corporate rebranding PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 31 January 2013 09:10 AM EST

ParableGroup.WebThe Parable Group has announced the launch of its new corporate identity with the rollout of a new logo and tag line.

The refreshed brand identity is the first in 28 years for the San Luis Obispo, Calif.-based marketing firm and presents the tag line, “Delivering Your Story.” The refresh correlates to several recent corporate shifts, including the merging of the company’s online display marketing division, Parable Agency—which offers digital marketing services to faith-based organizations—with the flagship side of the business. The Parable Group has also experienced increased interest in its data services, which has become a significant part of its business. In addition, the company has moved into digital products that include apps, electronic books and email services through SnapRetail.

“Our new brand identity is the next step in communicating to both current and potential business-to-business (B2B) clients and stores that The Parable Group provides marketing solutions and services that are forward-thinking and effective,” said Steve Potratz, founder and CEO. “We want to illustrate to the industry that we are a kingdom-focused company with a strong commitment to helping retail stores and other Christian organizations tell their stories.”

In developing Parable’s new look, tone and direction, management and staff worked with customers and clients to build a brand that reflected their needs and expectations by identifying success stories, day-to-day experiences and areas where the brand could improve and better serve them.

Parable Group’s new identity aims to demonstrate its commitment to deliver innovative, industry-leading marketing solutions connecting products and services to Christian consumers. Along with a redesign of its logo, Parable Group plans to relaunch its corporate website in the months ahead, and a new sign will be erected in front of the company’s new headquarters at 102 Cross St., Suite 210 in San Luis Obispo, where it moved to last November. No change is planned for the branding of Parable Christian Stores and other business-to-consumer brands.

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Heaven’ opening weekend proves faith-based films are for real

News image

Heaven Is for Real earned $21.5 million at the box...

READ MORE

Christian Small Publisher book award winners emerge from ‘competitive’ slate

News image

The results are in for the 2014 Christian Small Publisher Book...

READ MORE

James Dobson wins Obamacare contraceptive battle

News image

Dr. James Dobson and his Family Talk radio ministry have...

READ MORE

Baker titles lead Christy Awards nominations

News image

Baker Publishing Group books received 10 Christy Awards nominations, the...

READ MORE

Curb to expand reach of Word’s faith films

News image

Curb Entertainment will distribute Word Entertainment’s faith-based films outside of...

READ MORE

The Isaacs clean up at Absolutely Gospel Music Awards

News image

The Isaacs won five awards at the 2014 Absolutely Gospel...

READ MORE

Social media helps drive demand for FaithWords devotional

News image

FaithWords is increasing its first printing run for Jesus Daily...

READ MORE

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE
100%
-
+
0
Show options

a