Christian Retailing

NEWSLETTERS Current Issue Parable Group launches corporate rebranding
Parable Group launches corporate rebranding PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 31 January 2013 09:10 AM EST

ParableGroup.WebThe Parable Group has announced the launch of its new corporate identity with the rollout of a new logo and tag line.

The refreshed brand identity is the first in 28 years for the San Luis Obispo, Calif.-based marketing firm and presents the tag line, “Delivering Your Story.” The refresh correlates to several recent corporate shifts, including the merging of the company’s online display marketing division, Parable Agency—which offers digital marketing services to faith-based organizations—with the flagship side of the business. The Parable Group has also experienced increased interest in its data services, which has become a significant part of its business. In addition, the company has moved into digital products that include apps, electronic books and email services through SnapRetail.

“Our new brand identity is the next step in communicating to both current and potential business-to-business (B2B) clients and stores that The Parable Group provides marketing solutions and services that are forward-thinking and effective,” said Steve Potratz, founder and CEO. “We want to illustrate to the industry that we are a kingdom-focused company with a strong commitment to helping retail stores and other Christian organizations tell their stories.”

In developing Parable’s new look, tone and direction, management and staff worked with customers and clients to build a brand that reflected their needs and expectations by identifying success stories, day-to-day experiences and areas where the brand could improve and better serve them.

Parable Group’s new identity aims to demonstrate its commitment to deliver innovative, industry-leading marketing solutions connecting products and services to Christian consumers. Along with a redesign of its logo, Parable Group plans to relaunch its corporate website in the months ahead, and a new sign will be erected in front of the company’s new headquarters at 102 Cross St., Suite 210 in San Luis Obispo, where it moved to last November. No change is planned for the branding of Parable Christian Stores and other business-to-consumer brands.

 

In this current issue:

Word Weavers forms alliance with BelieversTrust

News image

Word Weavers International, an 18-year-old organization for writers founded and...

READ MORE

Eerdmans longtime editor in chief to retire

News image

Jon Pott, vice president and editor in chief of Wm....

READ MORE

Zondervan hosts dinner for NIV’s 50th

News image

Zondervan, Biblica and the Committee on Bible Translation welcomed more...

READ MORE

Munce partners with SuzyQ to host writers conference

News image

The Munce Group and SuzyQ have announced a new writers...

READ MORE

Fire destroys Los Angeles Christian store

News image

A Christian retail store was gutted by fire Friday evening,...

READ MORE

Family Christian partners to assist widows for Thanksgiving

News image

Family Christian Stores has announced its partnership with author Miriam...

READ MORE

LifeWay to stay closed Thanksgiving

News image

While the "war on Christmas" generates more headlines, Thanksgiving has...

READ MORE

Britt Beemer: Retailers ‘control their own destinies’

News image

The mood of the American consumer is surprisingly gloomy, according...

READ MORE

GMA Canada presents Covenant Awards

News image

The Gospel Music Association (GMA) Canada honored singer-songwriter Dan Bremnes...

READ MORE

Holley Gerth’s ‘Amazing’ becomes best-seller

News image

Holley Gerth’s You’re Already Amazing (Revell/Baker Publishing Group) has landed...

READ MORE

Hachette to set e-book prices under new Amazon deal

News image

Hachette Book Group and Amazon announced Thursday that the companies...

READ MORE

Nazarene Publishing House restructures

News image

Nazarene Publishing House (NPH) will not close for business, but...

READ MORE
100%
-
+
0
Show options

a