Christian Retailing

NEWSLETTERS Current Issue Parable Group launches corporate rebranding
Parable Group launches corporate rebranding PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 31 January 2013 09:10 AM EST

ParableGroup.WebThe Parable Group has announced the launch of its new corporate identity with the rollout of a new logo and tag line.

The refreshed brand identity is the first in 28 years for the San Luis Obispo, Calif.-based marketing firm and presents the tag line, “Delivering Your Story.” The refresh correlates to several recent corporate shifts, including the merging of the company’s online display marketing division, Parable Agency—which offers digital marketing services to faith-based organizations—with the flagship side of the business. The Parable Group has also experienced increased interest in its data services, which has become a significant part of its business. In addition, the company has moved into digital products that include apps, electronic books and email services through SnapRetail.

“Our new brand identity is the next step in communicating to both current and potential business-to-business (B2B) clients and stores that The Parable Group provides marketing solutions and services that are forward-thinking and effective,” said Steve Potratz, founder and CEO. “We want to illustrate to the industry that we are a kingdom-focused company with a strong commitment to helping retail stores and other Christian organizations tell their stories.”

In developing Parable’s new look, tone and direction, management and staff worked with customers and clients to build a brand that reflected their needs and expectations by identifying success stories, day-to-day experiences and areas where the brand could improve and better serve them.

Parable Group’s new identity aims to demonstrate its commitment to deliver innovative, industry-leading marketing solutions connecting products and services to Christian consumers. Along with a redesign of its logo, Parable Group plans to relaunch its corporate website in the months ahead, and a new sign will be erected in front of the company’s new headquarters at 102 Cross St., Suite 210 in San Luis Obispo, where it moved to last November. No change is planned for the branding of Parable Christian Stores and other business-to-consumer brands.

 

In this current issue:

Canadian chain Blessings closes doors on final store

News image

Less than two years after opening its most recent outlet,...

READ MORE

Ave Maria Press kicks off 150th anniversary

News image

Ave Maria Press is commemorating its 150th anniversary in 2015...

READ MORE

First American Ebola survivor inks WaterBrook Multnomah book deal

News image

The first American Ebola survivor—Dr. Kent Brantly—and his wife, Amber,...

READ MORE

Moody invites readers to trade in ‘Fifty Shades’ copies

News image

What does a Christian do with Fifty Shades of Grey?...

READ MORE

Enter soon for Christian Retailing’s Best Early Bird discount

News image

Christian Retailing is now accepting nominations for the 2015 Christian...

READ MORE

Latest album gives Casting Crowns fifth RIAA Platinum status

News image

Reunion/Beach Street Records artist Casting Crowns added another Recording Industry...

READ MORE

ECPA president earns distinguished credential

News image

Mark Kuyper, president/CEO of the Evangelical Christian Publishers Association (ECPA),...

READ MORE

K-Love announces 2015 Fan Awards nominees

News image

For KING AND COUNTRY and the Newsboys topped the list...

READ MORE

NRF survey: Valentine’s spending to reach record heights

News image

Cupid has some tricks up his sleeve this year with...

READ MORE

Rosenberg hits best-seller list again with ‘Third Target’

News image

Author Joel C. Rosenberg has done it again. His newest...

READ MORE

Biblica and Zondervan celebrate 50 years of the NIV

News image

January 2015 marks the beginning of a yearlong campaign to...

READ MORE

RBC Ministries rebrands to become Our Daily Bread

News image

Worldwide, Our Daily Bread is recognized as a household phrase....

READ MORE
100%
-
+
0
Show options

a