Christian Retailing

NEWSLETTERS Current Issue Somersault Group reports on Christian retail trends
Somersault Group reports on Christian retail trends PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 17 January 2013 10:07 AM EST

Somersault.NEXT13Seventy percent of Christian store shoppers say they would buy an e-book at a Christian retail store, with many options now available to Christian market retailers, according to publishing strategy and services agency Somersault Group. A three-person panel from the agency reported on “Tech, Trends and Retail Success” during CBA’s NEXT 2013 training event in Atlanta last week.

Observing that Christian consumers are adopting tech tools at a fast pace, the panel indicated there are five tech trends that are impacting retail: e-books, mobile, print on demand, augmented reality and cashless culture. Four retail trends—showrooming; SoLoMo (Social, Local, Mobile); omni-channel; and personalization—were also noted as significant to retailers.

Creating an in-store experience that will draw traffic is critical. The panel urged Christian retailers to cultivate an atmosphere that promotes relaxation, provides real-time marketing and offers information openly that reassures customers in their purchase decisions. Stores were also encouraged to assign a staff member to event management and another to digital communication.

“Be the Christian hub of your community,” the panel told NEXT attendees. “Christian booksellers are no longer only in the bookselling business. You are in the community-building, personalized-service, outcome-based-solution-provider, experts-in-all-things-publishing-related and technology business with a spiritual emphasis.”

Learn more about this retail report in the upcoming March issue of Christian Retailing.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE

Facebook tests consumer ‘Buy’ button to help businesses

News image

Facebook is now testing a new feature to help businesses...

READ MORE

Faith-based surfer film nominated for three film festival awards

News image

The Perfect Wave has been nominated for three awards at...

READ MORE

Recording artist Yancy adds Spanish songs to free app

News image

Yancy’s Little Praise Party app is getting a bilingual upgrade with...

READ MORE

Liguori Publications acquires Franciscan Media’s parish resources

News image

Liguori Publications, a Catholic publisher and Redemptorist ministry, has purchased...

READ MORE

New company BroadStreet Publishing partners with Authentic Media

News image

BroadStreet Publishing has announced its partnership with U.K.-based Authentic Media,...

READ MORE

Canadian marketing programs raise awareness of Christian products

News image

Canadian marketing and publicity agency Graf-Martin Communications has launched Spark,...

READ MORE

AAP: Sales rise for religious presses

News image

The overall trade publishing sector continues showing growth in 2014...

READ MORE

Retail sales up minimally in June

News image

The Commerce Department announced its monthly sales numbers Tuesday, signaling...

READ MORE

Millennials strongly influence parents’ back-to-school spending

News image

Driven by increased demand for electronic items and parents’ need...

READ MORE

Crown Awards’ Best Picture goes to ‘Patterns of Evidence’

News image

International Christian Visual Media (ICVM) presented Crown Awards to outstanding...

READ MORE
100%
-
+
0
Show options

a