Christian Retailing

NEWSLETTERS Current Issue Somersault Group reports on Christian retail trends
Somersault Group reports on Christian retail trends PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 17 January 2013 10:07 AM EST

Somersault.NEXT13Seventy percent of Christian store shoppers say they would buy an e-book at a Christian retail store, with many options now available to Christian market retailers, according to publishing strategy and services agency Somersault Group. A three-person panel from the agency reported on “Tech, Trends and Retail Success” during CBA’s NEXT 2013 training event in Atlanta last week.

Observing that Christian consumers are adopting tech tools at a fast pace, the panel indicated there are five tech trends that are impacting retail: e-books, mobile, print on demand, augmented reality and cashless culture. Four retail trends—showrooming; SoLoMo (Social, Local, Mobile); omni-channel; and personalization—were also noted as significant to retailers.

Creating an in-store experience that will draw traffic is critical. The panel urged Christian retailers to cultivate an atmosphere that promotes relaxation, provides real-time marketing and offers information openly that reassures customers in their purchase decisions. Stores were also encouraged to assign a staff member to event management and another to digital communication.

“Be the Christian hub of your community,” the panel told NEXT attendees. “Christian booksellers are no longer only in the bookselling business. You are in the community-building, personalized-service, outcome-based-solution-provider, experts-in-all-things-publishing-related and technology business with a spiritual emphasis.”

Learn more about this retail report in the upcoming March issue of Christian Retailing.

 

In this current issue:

LifeWay finds buyer for downtown Nashville campus

News image

Uptown Nashville LLC has come under contract with LifeWay Christian...

READ MORE

Voting deadline nears for Charisma's Best Awards

News image

Time is winding down on the voting period for Christian...

READ MORE

LifeWay pulls ‘Heaven visitation’ books from shelves

News image

Adhering to the 2014 Southern Baptist Convention resolution on “the...

READ MORE

Organizations partner to ‘Ignite’ church resource marketing program

News image

Send The Light Distribution, a leading distributor of products serving...

READ MORE

David C Cook author succumbs to breast cancer at 38

News image

Less than a week after her book The Hardest Peace...

READ MORE

Loyal customer sparks re-opening of Virginia Christian bookstore

News image

The closing of Rainbow Parable Christian Bookstore in Colonial Heights,...

READ MORE

IVP author wins Templeton Prize

News image

IVP author Jean Vanier has been awarded the Templeton Prize,...

READ MORE

ICRS to offer digital publishing training

News image

This summer’s International Christian Retail Show in Orlando, Florida, will...

READ MORE

NRF survey pinpoints consumer targets this Easter

News image

Hoping the temperatures will meld with their desire to celebrate,...

READ MORE

Long-time Abingdon Press author Lyle Schaller dies at 91

News image

Lyle Schaller, who wrote 55 faith-based books for Abingdon Press...

READ MORE

International company serves growing faith market

News image

With offices in the United States, Brazil, Sri Lanka and...

READ MORE

Family Christian Stores withdraws bankruptcy motion

News image

In a somewhat surprising move, Family Christian Stores, the nation’s...

READ MORE
100%
-
+
0
Show options

a