Christian Retailing

NEWSLETTERS Current Issue Concordia takes stand against VBS' 'entertainment machine'
Concordia takes stand against VBS' 'entertainment machine' PDF Print E-mail
Monday, 03 December 2012 10:00 AM EST

Concordia Publishing House is calling on Vacation Bible School (VBS) publishers to make the gospel—not entertainment—central to their VBS programs.

"Our stand is against Vacation Bible School programs that confuse children with images and characters that are unrealistic and too similar to cartoons on TV and in the movies—where is the Christian focus?" said Emily Barlean, senior public relations specialist.

Acknowledging that VBS themes may use cartoonish figures or themes to "hook" children and get them interested in participating in a church VBS program, a company statement observed that "the steady transformation of VBS programs into full-on entertainment machines has created a rather distressing situation.

"Instead of being used to share the Word of the Lord, VBS is being used to babysit and cure boredom—and many children are leaving VBS more confused than ever as to who and what is real and who and what are just characters and stories."

Laying the blame at the feet of publishers, parents and churches alike, Concordia, publisher for The Lutheran Church—Missouri Synod (LCMS), has spent three years refocusing its VBS brand and creating programming that remains faithful to the gospel message and the Scriptures as a whole. The publisher calls this renewed focus "VBS with Purpose."

"After many years of trying to mold our VBS programs after what was considered fun and popular, we decided that we'd had enough," said Pam Nummela, Concordia's VBS editor, who is also a director of Christian education and a 30-year veteran leader of VBS programs.

Concordia's VBS curricula will be changing significantly as a result. Stores and churches will see the publisher's VBS programs will no longer be set in locations that cannot be found in the Bible, stories will no longer feature characters outside of the Bible, all artwork will be realistic, and "wise-cracking animals" will not be the spokesmen for Concordia VBS themes.

"Kids love all kinds of art, but that does not mean all art is best for presenting Bible stories," said Gail Pawlitz, a childhood education expert. "During the early childhood years when children sort out for themselves what is real from what is not real, realistic images for Bible stories trump others because they communicate the idea that if 'it looks real, it is real.' "

Retailers can click here to learn more about Concordia's 2013 program, Tell It on the Mountain.

 

In this current issue:

NFL quarterback RGIII’s move draws attention to NOTW tee

News image

Washington Redskins’ quarterback Robert Griffin III (RGIII) followed National Football...

READ MORE

Bookstore sales drop in July

News image

July bookstore sales were down to $707 million from July...

READ MORE

1Eighty Apparel launches Christ-in-Christmas campaign to help needy

News image

Atlanta-based Pipeline Social Media Solutions has formed a partnership with...

READ MORE

GMA to honor Hillsong with Lifetime Achievement Award

News image

The Gospel Music Association (GMA) annually presents special awards to...

READ MORE

Logos changes company name to Faithlife

News image

Logos Bible Software, the maker of the world’s leading Bible...

READ MORE

‘New York Times’ adds two faith-focused best-seller lists

News image

The New York Times Book Review recently announced changes to...

READ MORE

IVP to publish ‘one of the most important Christian artists of our day’

News image

InterVarsity Press (IVP) has announced the acquisition of three books...

READ MORE

WaterBrook Press to publish upcoming Rifqa Bary memoir

News image

Muslim-turned-Christian Rifqa Bary takes readers beyond the headlines of her...

READ MORE

U.S. retail sales pick up slightly in August

News image

Commerce Department figures announced Friday showed a 0.6% increase for...

READ MORE

‘Harbinger’ follow-up hits ‘New York Times’ list

News image

Jonathan Cahn’s The Mystery of the Shemitah (FrontLine) has charted simultaneously...

READ MORE

HCSB translation joins Blue Letter Bible site

News image

The full text of the Holman Christian Standard Bible (HCSB)...

READ MORE

Southern gospel event aims for record attendance

News image

Preparations are under way for the National Quartet Convention to...

READ MORE
100%
-
+
0
Show options

a