Christian Retailing

NEWSLETTERS Current Issue Harvest House unveils new motto, Kingsway rebranded
Harvest House unveils new motto, Kingsway rebranded PDF Print E-mail
Tuesday, 27 November 2012 08:54 AM EST

Harvest House Publishers has unveiled a new company motto, Grow True, to go along with an updated corporate logo. Meanwhile, David C Cook has rebranded its Kingsway label as Integrity Music.

Harvest House President Bob Hawkins Jr. said the new motto and logo underscore the company's "focus on producing resources that encourage spiritual growth rooted in the life-nourishing truths of God's Word.

"Grow True conveys a positive message about the unchanging direction of our company and its products," he said. "It speaks simply of helping readers grow true into who God created them to be, no matter what their circumstances in life."

The motto affirms and builds upon Harvest House's mission statement: "To glorify God by providing high-quality products that affirm biblical values, help people grow spiritually strong and proclaim Jesus Christ as the answer to every human need."

Last month, Cook officially stopped using the Kingsway name, and all music is now released under Integrity Music. Cook acquired Kingsway in 1993, and in June 2011, reached a deal with Mobile, Ala.-based Integrity Media to acquire Integrity Music. Since the acquisition, both labels have operated as one unified team.

"We have spent these months sharing experience and expertise with a common goal to serve the local church through songs of substance," a Kingsway statement said. "We now feel that it is time to unite and work in the future as one global music label. The rebranding is the result of a period of careful global research, which revealed that Integrity Music had stronger recognition within the international worship community. The decision to move away from the much-loved Kingsway name was not taken lightly, but necessary in bringing clarity and focus to those we serve."

Kingsway artists include Matt Redman, Tim Hughes, Brenton Brown and The City Harmonic.

The newly refreshed Integrity Music logo includes Kingsway's tag line, "The Sound of Worship," and retains its blue color.

 

In this current issue:

Destiny Image: 'We made the right decision'

News image

Citing major financial considerations, Nori Media Group CEO Don Nori...

READ MORE

LifeWay signs letter of intent on Nashville property

News image

After analyzing more than a dozen offers to purchase its...

READ MORE

700 Club, Joni to feature lauded HCI authors

News image

HCI Books authors Tonier Cain and Erin Merryn will get...

READ MORE

InterVarsity Press inks Tampa pastor to book deal

News image

Pastor, author and recording artist Tommy “Urban D.” Kyllonen has...

READ MORE

Worthy signs Sandra Hagee Parker for debut book

News image

Worthy Publishing announces it signing of author Sandra Hagee Parker—daughter...

READ MORE

Tuesday marks final day for CR’s Best nominations

News image

Vendors and authors still have only one more day to...

READ MORE

Retailers welcome west coast port contract agreement

News image

International Longshore and Warehouse Union and the Pacific Maritime Association...

READ MORE

Pure Flix appoints new chief operating officer

News image

Pure Flix Entertainment announces the appointment of Steve Fedyski as...

READ MORE

Tyndale to publish companion books for ‘A.D.’

News image

Tyndale House Publishers will partner with New York Times best-selling...

READ MORE

Inpop enjoys prosperous year, prepares for monumental 2015

News image

Inpop Records, a Nashville-based entertainment company, is coming off an...

READ MORE

Publishers flock to Family Christian Stores bankruptcy hearing

News image

This week’s bankruptcy hearing for Family Christian Stores (FCS) has...

READ MORE

Cokesbury announces new children’s curriculum

News image

Based on the award-winning Deep Blue Kids Bible, Cokesbury has...

READ MORE
100%
-
+
0
Show options

a