Christian Retailing

NEWSLETTERS Current Issue Harvest House unveils new motto, Kingsway rebranded
Harvest House unveils new motto, Kingsway rebranded PDF Print E-mail
Tuesday, 27 November 2012 08:54 AM EST

Harvest House Publishers has unveiled a new company motto, Grow True, to go along with an updated corporate logo. Meanwhile, David C Cook has rebranded its Kingsway label as Integrity Music.

Harvest House President Bob Hawkins Jr. said the new motto and logo underscore the company's "focus on producing resources that encourage spiritual growth rooted in the life-nourishing truths of God's Word.

"Grow True conveys a positive message about the unchanging direction of our company and its products," he said. "It speaks simply of helping readers grow true into who God created them to be, no matter what their circumstances in life."

The motto affirms and builds upon Harvest House's mission statement: "To glorify God by providing high-quality products that affirm biblical values, help people grow spiritually strong and proclaim Jesus Christ as the answer to every human need."

Last month, Cook officially stopped using the Kingsway name, and all music is now released under Integrity Music. Cook acquired Kingsway in 1993, and in June 2011, reached a deal with Mobile, Ala.-based Integrity Media to acquire Integrity Music. Since the acquisition, both labels have operated as one unified team.

"We have spent these months sharing experience and expertise with a common goal to serve the local church through songs of substance," a Kingsway statement said. "We now feel that it is time to unite and work in the future as one global music label. The rebranding is the result of a period of careful global research, which revealed that Integrity Music had stronger recognition within the international worship community. The decision to move away from the much-loved Kingsway name was not taken lightly, but necessary in bringing clarity and focus to those we serve."

Kingsway artists include Matt Redman, Tim Hughes, Brenton Brown and The City Harmonic.

The newly refreshed Integrity Music logo includes Kingsway's tag line, "The Sound of Worship," and retains its blue color.

 

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