Christian Retailing

NEWSLETTERS Current Issue Stores, suppliers capitalize on Cyber Monday
Stores, suppliers capitalize on Cyber Monday PDF Print E-mail
Monday, 26 November 2012 12:24 PM EST

Christian stores and suppliers are offering deals for Cyber Monday to capitalize on what are expected to be record sales for the official start of the online Christmas shopping season.

Spending for Cyber Monday (Nov. 26) is expected to exceed the $1.25 billion reached in 2011 for an increase of 20%—with sales approaching $1.5 billion or even higher, according to data from ComScore. Spending on Cyber Monday has more than doubled in the past five years.

With a limit of three per item per order, LifeWay Christian Stores is running a Cyber Monday sale, including offering $5 for Not a Fan by Kyle Idleman (Zondervan); Crazy Love by Francis Chan (David C Cook); and Heaven Changes Everything by Todd and Sonja Burpo (Thomas Nelson). The chain's other online specials include $10 for NIV Adventure Bible (Zonderkidz); The Action Bible (David C Cook) and The Gaither Homecoming Bible (Thomas Nelson).

Blessings Christian Marketplace, a chain of four stores based in Chilliwack, British Columbia, is running a Cyber Monday sale, including offering free shipping and 10% discount on all purchases.

Among suppliers, Christian Audio is offering direct-to-consumer Cyber Monday deals, including a free A Happy Trails Christmas audiobook by Roy Rogers and Dale Evans (Revell/Baker Publishing Group) with the purchase of any audiobook.

Marcher Lord Press is offering a pre-order Cyber Monday deal—$5 discount on the $34.99 retail price—on its first hardcover book for A Throne of Bones by Vox Day. Chalice Press is touting its biggest Cyber Monday Sale ever, offering free shipping and 30% discount on purchases up to $5,000.

Cyber Monday arrives on the heels of data showing a record number of shoppers hit the stores on the Thanksgiving weekend. ComScore's data showed that online sales for Black Friday, Nov. 23—the day after Thanksgiving and the official start of the Christmas shopping season—surpassed $1 billion for the first time. Sales rose 26% to $1.04 billion from $816 million seen on Black Friday in 2011.

The National Retail Federation estimates that overall sales in November and December will rise 4.1% this year to $586.1 billion, below last year's 5.6% growth. The online part of that is expected to rise 15% to $68.4 billion, according to Forrester Research.

"This Black Friday was by far the biggest ever," said Britt Beemer, founder and chairman of America's Research Group who is known for his Christian retail channel studies. "We've never seen 60% of consumers shop in a 12-14-hour window like we've seen this year."

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a