Christian Retailing

NEWSLETTERS Current Issue Positive reception for resurrected ECPA event
Positive reception for resurrected ECPA event PDF Print E-mail
Wednesday, 14 November 2012 11:00 PM EST

Resurrected after a four-year hiatus, Evangelical Christian Publishers Association's (ECPA) Publishing University (PUBu) received a positive reception this fall from Christian publishing professionals.

Held Oct. 22-23 at Wheaton College outside Chicago, PUBu12 drew 195 attendees.

Attendees were "very upbeat," ECPA President and CEO Mark Kuyper told Christian Retailing. "They seemed to be excited to connect with each other and learn."

Citing economic turbulence within the Christian product industry, ECPA moved PUBu from a physical event to multiple online webinars in 2009. The last time PUBu was held in Chicago was in 2008, attracting 175 professionals and featuring 10 tracks.

"We knew in 2008 that publishers would slash training and travel budgets when the economy fell apart, and [so we] waited until they told they were ready to send their staff to PUBu again," Kuyper said. "We relaunched with four key communities rather than 10, and we limited the event to an evening networking reception and a single day of sessions rather than two days of sessions.

"Most sessions were also led by community leaders rather than outside speakers," he added. "We also held the event at Wheaton College instead of a hotel, which provided an ideal classroom setting and reduced costs dramatically."

There was no overall theme for PUBu12, but its "four communities" focused on marketing, editorial, rights and licensing, and production.

"The expanded goal for the communities is that they will provide opportunities for our members to connect through our socially networked site to share articles, white papers, forums, pictures throughout the year, as well possible webinars or other creative learning options," Kuyper said.

Bailey Utecht, an editorial assistant at Moody Publishers, said the event was "a unique and invaluable resource for publishing professionals."

"For me, the highlight of PUBu was observing the differences in how different publishers do their work and evaluating our publishing house in light of those observations," she said.

Read the full report in the January issue of Christian Retailing.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

News image

From content creators to church bookstore managers, the Christian products...

READ MORE

Gift exhibitors pleased with buyers’ response at Unite 2016

News image

Gift vendors report mostly positive experience at Unite 2016, although...

READ MORE

New Voskamp, Cahn titles headline upcoming releases

News image

Exhibitors at Unite 2016 promoted key upcoming book and Bible...

READ MORE

CBA proposes new business model for member retailers

News image

CBA and Content Road Media have joined in a strategic...

READ MORE

Hip-hop, science fiction cited as Christian product trends

News image

CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

READ MORE

Nielsen research, panel review state of Christian market

News image

Four of the Christian products industry’s CEOs shared their thoughts...

READ MORE

Targeted marketing, data tracking help Parable, Covenant stores

News image

The Parable Group and Covenant Group make targeted marketing and...

READ MORE

Logos group names Walter Wangerin Author of the Year

News image

Best-selling author Walter Wangerin was named Author of the Year...

READ MORE

DaySpring director highlights need for ‘real’ customer connections

News image

Christian retail customers long for community, says DaySpring Brand Director...

READ MORE

CBA honors international publisher with Lifetime Achievement Award

News image

CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

READ MORE

James Rubart wins Christy Award Book of the Year

News image

The 2016 Christy Award winners were announced Monday in a much...

READ MORE

Christian retailers encouraged to 'stand and engage'

News image

Christian retailers and suppliers were called to "Stand and Engage"...

READ MORE
100%
-
+
0
Show options

a