The Parable Group honored its franchise stores with awards for excellence in retailing at its annual franchise meeting in Orlando, Fla., ahead of ICRS. Parable recognized various successes by store owners, honoring four stores for achieving excellence in Sales, Customer Service and Overall Operations.

"In the midst of the challenging economy, we celebrate that a number of stores have seen increases in sales,” said Steve Adams, Parable director of franchise operations.” The Sales Increase Award is simply that—recognition for the store that showed the most positive sales increase for 2011 through May 2012."

The Sales award went to Lorre Pagni, owner of His Word Parable Christian Store in Sparks, Nev. Honorable mentions were given to Bruce and Cindy Anderson at Alpha & Omega Parable Christian Store in Rochester, N.Y., and Mitch Engelstad at Christian Bookshelf, A Parable Christian Store in Grand Forks, N.D.

In the category of Excellence in Customer Service, Parable identified winners in large and small store categories.

"We zeroed in on stores who have consistently scored highest in customer service reports, which reflect the whole customer shopping experience,” Adams said. “Customer opinion matters and these stores have served them well.”

The small store award was given to Sam and Judy Walker at Sonlight Parable Christian Store in Sheboygan, Wis., and the large store award was given to Kregel Parable Christian Store, recognizing owners Jim and Kathie Kregel.

The Kregels were also honored with the Overall Excellence Award, which takes into consideration all areas of retailing—operations, merchandising, customer service and innovation.

• Prev
• Next