Christian Retailing

VeggieTales superhero release wows fans Print Email
Written by Felicia Abraham   
Tuesday, 17 July 2012 08:45 AM America/New_York

Move over The Avengers, The Amazing Spider-Man and The Dark Knight Rises—there are some faith-based superheroes hot on the heels of these high-profile Hollywood blockbusters released this summer.

 A standing-room only crowd attended Big Idea's latest release The League of Incredible Vegetables, which, besides LarryBoy, introduces four new VeggieTales superheroes played by Bob the Tomato (ThingamaBob, Petunia Rhubarb (Vogue), Junior Asparagus (Richochet) and Mr. Lunt (S-Cape)—all with humorous superhero abilities.

Set for release Oct. 13 and Oct. 16 in Christian and general market stores respectively, The League of Incredible Vegetables is the fourth title in the “LarryBoy” series and the first since LarryBoy and the Bad Apple in 2006.

Based on Ps. 6:3, which says, “When I am afraid, I will put my trust in You,” the forthcoming release helps teach a lifelong lesson in handling fear as the superheroes battle the villain Dr. Flurry, who is freezing all of Bumblyburg's citizens in fear.

The video includes a catchy, new League theme song by GRAMMY-nominated and Dove Award-winning group Newsboys. The screening was introduced with a surprise appearance by lead vocalist Michael Tait and drummer Duncan Phillips.

Jessalyn Valk attended the screening with her mother, Lorraine Valk, co-owner of Parable Christian Store of St. Joseph in St. Joseph, Mich.

Valk, 21, told Christian Retailing that she noticed “some of the nods to The Avengers,” which she saw three times this summer. “That was cool,” she said. “This was really good timing with all the superhero movies out now.”

Her mother agreed: “It was long overdue for a new LarryBoy release. VeggieTales are still strong sellers. I absolutely think this will do well for us and other Christian retailers.”