Harvest House Publishers has introduced its newly revised corporate logo. Borrowing from its predecessor—a classic capital H and triple-grain wheat graphic—the new logo retains the H and three grains of wheat, yet has a simpler, cleaner look.

“The core elements of our classic logo are still present, but we now have an instantly recognizable, contemporary icon that achieves a greater level of brand recognition and carries far more practical use for digital and other corporate applications,” said Bryce Williamson, the company’s interactive media and design manager and the logo’s designer.

Bob Hawkins Jr., president of Harvest House, which publishes more than 180 books a year, is pleased with the change. “The updated version is representative of our many initiatives currently unfolding at Harvest House and is truly symbolic of our commitment to move forward, embrace the changing needs of our industry and remain innovative,” he said.

The updated logo will appear on the company’s frontlist product and backlist product as books are reprinted as well as throughout the company’s various media platforms.