Christian Retailing

NEWSLETTERS Current Issue InterVarsity launches imprints for ministry leaders, women
InterVarsity launches imprints for ministry leaders, women PDF Print E-mail
Wednesday, 11 April 2012 11:34 AM EDT

InterVarsity Press (IVP) is starting two new imprints—Praxis and Crescendo—designed to reach two of its key audiences, ministry leaders and women. IVP will release its first Praxis titles this fall, while Crescendo is scheduled to launch in spring 2013.

“The addition of Praxis and Crescendo as part of IVP’s overarching publishing strategy continues the work that crystallized around the launch of our brand architecture in 2006,” said Jeff Crosby, associate publisher and director of sales and marketing. “These lines create further distinctions of two core customer groups. In an era of marketplace fragmentation and diffusion, such clarity of content and message is a good and necessary thing.”

Praxis seeks to integrate theory and practice for pastors and ministry leaders. It allows IVP to target ministry leaders more effectively “with resources that are both practical for—but also written by—visionaries in church leadership,” Crosby said.

Lead Praxis titles include Protégé by Steve Saccone; Community Is Messy by Heather Zempel; The Journey of Ministry by Eddie Gibbs; Creating a Missional Culture by J.R. Woodward; and Church for the Fatherless by Mark Strong.

Continuing IVP’s reach to “thoughtful Christian women,” the publisher is launching Crescendo, with books written by women who tell the stories of God's activities in their lives as they seek to become women of courage, confidence and calling. With authors like Carolyn Weber, Shayne Moore and Patty Kirk, Crescendo will celebrate and articulate women's experiences and leadership.

“Crescendo will allow us to address the critical lack of female nonfiction voices in the Christian publishing industry,” said Cindy Bunch, associate editorial director. “We want to create a line that is both beautifully written and profoundly inspirational. We look forward to raising the profile of women authors in the market.”

In other IVP news, Mark Noll and Carolyn Nystrom, authors of Clouds of Witnesses: Christian Voices from Africa and Asia (IVP Books), were recently honored with the 2012 John Pollock Award for Christian Biography.

Clouds of Witnesses introduces 17 pivotal Christian leaders from Africa and Asia, revealing their life stories and influence.

“We are glad to think that the award may alert others to the possibility of learning more about the noteworthy Christian believers in Asia and Africa who are profiled in the book,” Noll said.

The Pollock Award, named for the Christian biographer John C. Pollock, is presented annually by Samford University’s Beeson Divinity School for the year’s most outstanding Christian biography. Past winners include Eric Metaxas for Bonhoeffer, Alan Jacobs for The Narnian and Timothy Dudley-Smith for John Stott

 
Read the Vacation Bible School 2014 guide

In this current issue:

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE

Country star to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Retail sales spring up in March as winter weather ebbs

News image

Warmer spring weather spurred continued consumer spending and activity last...

READ MORE

Logos Bible Software partners with Church Publishing

News image

Logos Bible Software has announced a new partnership with Church...

READ MORE

Reach Records joins New Day Christian Distributors

News image

New Day Christian Distributors has added Reach Records to its...

READ MORE

LifeWay store hosts release party for The Perrys

News image

The Perrys launched their debut StowTown Records project, Into His Presence...

READ MORE

Nick Vujicic to offer hugs in Times Square for book launch

News image

Nick Vujicic will be launching Stand Strong (WaterBrook Press) with...

READ MORE

Needtobreathe to perform on ‘Late Show,’ ‘Ellen’

News image

Needtobreathe is gearing up for some high-profile performances to support the...

READ MORE
100%
-
+
0
Show options

a