Christian Retailing

NEWSLETTERS Current Issue LifeWay stores add myMEDIA BurnBar
LifeWay stores add myMEDIA BurnBar PDF Print E-mail
Thursday, 06 October 2011 08:06 AM EDT

LifeWay Christian Stores has expanded the use of Integra Interactive’s myMEDIA BurnBar chain-wide. After testing the media-on-demand kiosks in 47 stores, the burn-server hardware was shipped to an additional 105 locations in September.

“LifeWay and Integra are collaborating on the creation of in-store merchandising to promote the kiosks to its shoppers,” said Don Noes, Integra senior vice president. “The very encouraging sales results from the test locations are an indicator of the future, given that little has been done to promote myMEDIA BurnBar. LifeWay has told us they will be aggressively marketing it outside of the stores.”

Two of LifeWay’s key reasons for selecting Integra were its digital catalog covering nearly all of the Christian music labels and its commitment to excellent tech support, Integra said in a statement announcing the move. Originally interested in giving customers the ability to burn performance tracks, LifeWay soon discovered that even with stocking an extensive artist music catalog in physical CDs, customers were burning more full albums and a la carte song playlists than anticipated.

In early 2008, LifeWay began using an in-store burning system with another company in six of its locations. The following year LifeWay replaced these systems with myMEDIA BurnBars and added six more locations. By late 2010 the number had increased to 22 stores and by January this year, it was up to 47. By mid-November, all 152 LifeWay store locations are expected to be fully operational.

With the addition of LifeWay, myMEDIA BurnBar is now in 500 locations across the U.S., Canada, the Bahamas and England.

 

In this current issue:

ICRS addresses industry concerns but sees big attendance drop

News image

Christian retailers gathered with suppliers and distributors at the Orange...

READ MORE

Integra introduces in-store kiosks to grow wall-art sales

News image

Interactive technology is redefining the way consumers can shop for...

READ MORE

Vendors display skill and scripture with new gift items

News image

Gift vendors at the 2015 International Christian Retail Show displayed...

READ MORE

General Session panelists ‘hug It out’ after heated exchange

News image

Tuesday morning's ICRS General Session was supposed to stay focused...

READ MORE

Don Piper's '90 Minutes in Heaven' draws capacity crowd at ICRS

News image

Faith-based films were big business at ICRS Orlando, with screenings...

READ MORE

Film buzz big among retailers, authors and suppliers

News image

The buzz about films at ICRS took center stage at...

READ MORE

Study: Christian fiction readers buy, read more books

News image

Christian fiction readers read more than the national average and...

READ MORE

Josh McDowell offers charge to church bookstores

News image

Church bookstore managers and staff and those considering entering the...

READ MORE

Retailers offer input in new version of children's workshop

News image

A panel of children’s suppliers and experts told retailers Monday...

READ MORE

Logos retailers celebrate the power of the book

News image

Members of the Association of Logos Bookstores have nominated and...

READ MORE

Graphic novels help stores make 'cultural connection' with fans

News image

Graphic novels continue to demonstrate tremendous growth potential in the...

READ MORE

Virtual Storehouse CEO shares tech tools for ministry

News image

Don Olson, CEO of Virtual Storehouse and Foreign Christian Books focused...

READ MORE
100%
-
+
0
Show options

a