Christian Retailing

NEWSLETTERS Current Issue LifeWay stores add myMEDIA BurnBar
LifeWay stores add myMEDIA BurnBar PDF Print E-mail
Thursday, 06 October 2011 08:06 AM EDT

LifeWay Christian Stores has expanded the use of Integra Interactive’s myMEDIA BurnBar chain-wide. After testing the media-on-demand kiosks in 47 stores, the burn-server hardware was shipped to an additional 105 locations in September.

“LifeWay and Integra are collaborating on the creation of in-store merchandising to promote the kiosks to its shoppers,” said Don Noes, Integra senior vice president. “The very encouraging sales results from the test locations are an indicator of the future, given that little has been done to promote myMEDIA BurnBar. LifeWay has told us they will be aggressively marketing it outside of the stores.”

Two of LifeWay’s key reasons for selecting Integra were its digital catalog covering nearly all of the Christian music labels and its commitment to excellent tech support, Integra said in a statement announcing the move. Originally interested in giving customers the ability to burn performance tracks, LifeWay soon discovered that even with stocking an extensive artist music catalog in physical CDs, customers were burning more full albums and a la carte song playlists than anticipated.

In early 2008, LifeWay began using an in-store burning system with another company in six of its locations. The following year LifeWay replaced these systems with myMEDIA BurnBars and added six more locations. By late 2010 the number had increased to 22 stores and by January this year, it was up to 47. By mid-November, all 152 LifeWay store locations are expected to be fully operational.

With the addition of LifeWay, myMEDIA BurnBar is now in 500 locations across the U.S., Canada, the Bahamas and England.

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE

Chris Tomlin leads Christian finalists for Billboard Music Awards

News image

Chris Tomlin leads Christian artists in finalist nods for the...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent publisher addresses gay-book controversy

News image

Convergent Books, an imprint of Random House’s Crown Publishing Group,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE
100%
-
+
0
Show options

a