A veteran digital and online media strategist, Shanfelt will be responsible for developing and implementing a comprehensive electronic strategy that integrates Nelson's publishing and live events segments.

Shanfelt has more than 20 years of experience in digital and online media, serving in executive roles with Penton Media, Virgo Publishing and Interweave. Most recently, he has consulted with numerous businesses and consumer media companies.

"The digital revolution is upon us," said Mark Schoenwald, president and CEO of Thomas Nelson. "We need someone focused on casting the vision and leading the charge. Eric is the perfect person for the job."