Christian Retailing

Religious book sales up Print Email
Written by Eric Tiansay   
Monday, 23 May 2011 02:58 PM America/New_York
Sales of religious books significantly rose in March—the third month in a row of increase for the category, according to the Association of American Publishers (AAP).

Compared to the same period last year, March's sales for religious books increased 27.4% to $63.5 million, following a 5.5% increase to $48.5 million in February sales. In March 2010, religious books sales totaled $49.8 million.

The biggest growth in the AAP report, however, was e-book sales, which continued to rise in March—reflecting an increase of 145.7% to $69 million, compared to March 2010, when sales were $28.1 million.

Based on data from 84 publishers, both print and digital formats of all categories of books saw revenue gains in March compared to March 2010, according AAP.

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