Christian Retailing

Standard celebrates 'Happy Day' milestone Print Email
Written by Staff   
Monday, 07 March 2011 02:21 PM America/New_York

Standard Publishing’s “Happy Day” book line has sold more than 4 million copies, the company announced.

Including titles such as I’m Glad I’m Your Mother, My Story of Jesus and God Made Puppies, the line comprises early-reader books of everyday values and virtues, seasonal books and Bible storybooks. The 70-plus item line, launched more than 30 years ago, has been expanded to include board books, digital books and compilations.

“We are very excited that these inexpensive books have made such an impact in the marketplace, but the bigger impact is what kids have taken away from the simple biblical messages these books offer,” said Jeff Ray, vice president of sales and marketing.

Standard also produces a Happy Day Coloring Book line that features seasonal titles, virtues and values, as well as Bible stories to color.