The first new Easter-themed VeggieTales production in seven years, the 48-minute feature follows cable news reporter Marlee Meade as she tries to save an old theater with the show "Up With Bunnies." But with a missing star and a conflicting church Easter service, the plan is thrown into question, providing an opportunity to present the message of the real meaning of Easter based on Mark 10:45.

American Idol finalist Melinda Doolittle voices new VeggieTales character Cassie Cassava. Family-friendly additional content includes silly songs, an audio commentary and profile of Doolittle and a backstage-pass feature with Larry the Cucumber on the VeggieTales Live! tour.

"We hatched 'Twas the Night Before Easter as a holiday surprise for families," said Leslie Ferrell, general manager of Big Idea. "This title follows the huge sales success our first Easter-themed release, An Easter Carol, and we couldn't be more thrilled to deliver a new DVD timed to the holiday this year."

Big Idea has teamed up with World Vision to promote the organization's child-sponsorship program through the DVD, which includes a promotional video about the ministry.

Retailing for $14.99, the new release will be promoted through a viral eGreeting Easter card campaign with American Greetings Interactive, as well as an "Easter Countdown" vignette program for radio outlets.

Meanwhile, Big Idea has launched a new VeggieTales-themed Web site for children. The site features Larry the Cucumber offering games, video clips, silly songs, interactive story books, e-cards, character pages, Bible verses, a customizable "My Room" feature and downloadable play activities—including coloring and cut-out pages.

Click here for more information on 'Twas The Night Before Easter.

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