Christian Retailing

NEWSLETTERS Current Issue Strang Communications rebrands as Charisma Media
Strang Communications rebrands as Charisma Media PDF Print E-mail
Monday, 24 January 2011 02:39 PM EST
The company known for the last 30 years as Strang Communications is rebranding itself as Charisma Media.

The Feb. 1 name change caps a series of recent corporate shifts, including relaunching the company's flagship publication—Charisma magazine—and renaming its book division. Founder and CEO Steve Strang said that the moves not only position Charisma Media for growth in the digital age, but also undergird the organization's purpose of "inspiring people to radically change their world" through the company's diversified resources.

The company is best known for its magazines such as Charisma, Ministry Today and Christian Retailing. But its book group—now called Charisma House—has grown rapidly in recent years with 10 books on the New York Times best-sellers, becoming the largest part of the company.

The company's Spanish group, called Casa Creación, was the fastest-growing part of the organization in 2010. The company is stepping up its digital products, which include a free Charisma News application, electronic books, e-newsletters and digital editions of its magazines that have readership in the top tier of digital magazines nationally.

"Charisma is our strongest brand," Strang writes in a column in the February issue of the magazine. "It refers not only to spiritual gifts, but also to our calling and passion to serve God and the church. Media signifies the diversified ways we can communicate—not only in print through magazines and books, but also online, via apps and the myriad of other digital vehicles."

A new Charisma Media logo shows the initials CM as a flame in a pot of oil, signifying the flame of the Holy Spirit. The company's corporate Web site has been relaunched as charismamedia.com, with a new sign being erected in front of the company headquarters in Lake Mary, Fla.

The company's other brands such as Charisma, Ministry Today and Christian Retailing magazines as well as Creation House and Casa Creación remain the same. However, the entire book division will now go by Charisma House instead of Strang Book Group.

Long recognized as an innovator, the company has become known as the leading charismatic/Pentecostal publisher in the world. It has also been acknowledged as the premier publisher of charismatic titles and health books from a Christian perspective.

Many of the company's staff have been recognized for excellence, mostly through the Evangelical Press Association and the Florida Magazine Association. Casa Creación has been named Publisher of the Year four times by the Spanish Evangelical Products Association.

The company also recently had five books sell more than 1 million copies—most recently 23 Minutes in Hell by Bill Wiese and Heaven Is So Real! by Choo Thomas. The company staff also reflects the ethnic diversity of the church market it serves, with 43% of the staff being considered "minority."

In 1975, Strang, then a 24-year-old newspaper reporter, persuaded the leaders of megachurch Calvary Assembly in Winter Park, Fla., to start a small magazine called Charisma. After rapid growth, the magazine spun off on its own within six years. Since that time, Strang's wife, Joy, has helped him as co-owner to build the company, serving not only as chief financial officer, but also in other strategic roles—including heading up the rebranding process.

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a