Early-bird deadline nearing for Retailers Choice Awards

Written by Eric Tiansay

Thursday, 13 January 2011 02:29 PM America/New_York

Suppliers have begun nominating their best releases of the year in the 2011 Retailers Choice Awards. Companies wishing to enter have until Jan. 17 to take advantage of the Early-Bird discount in the competition's record 45 categories.

The Retailers Choice Awards program has been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Before retailer voting begins in the Christian Retailing-sponsored competition—marking 11 years in 2011—suppliers will be nominating their best products of 2010. Books, Bibles, music, gifts and more may be nominated.

For 2011, a number of new categories have been added, including First-Time Authors and books in the Reformed theological tradition. Also added Curriculum: Nontraditional for lessons that fall outside the scope of Sunday school and Vacation Bible School.

Additionally, fiction has been expanded to include all of the following: Children's; Contemporary Romance; Fantasy/Science Fiction; Historical Romance; Mystery and Suspense; and General.

Suppliers who nominate their products by Jan. 17 can save on entry fees by using the Early Bird option (buy five, get one free; buy 10, get two free, and so on). The entry fee remains just $50 per item. The nomination period for publishers and other suppliers runs until Jan. 31.

The 2011 winners will be announced in April.

Click here for more information, or e-mail Christian Retailing Managing Editor Christine Johnson at This email address is being protected from spambots. You need JavaScript enabled to view it..