Catalogs help stores reach Catholic consumers

Written by Eric Tiansay

Monday, 12 July 2010 03:07 PM America/New_York

Christian retailers aiming to reach the Catholic market have a resource in the three customizable catalogs now available widely through Roth Advertising.

All three catalogs--Spirit of Books from the Association of Catholic Publishers; Catholic Gifts from the Catholic Retailers Association; and Theological Best Books for the Association of Theological Booksellers--can be used as retail sales tools. Bookstores order in quantities from 50 to 20,000 copies. Stores that want their bookstore name and order information printed on the catalog must order a minimum of 1,000 copies.

Spirit of Books is purchased primarily by Catholic bookstores. Shipping is free, but stores pay 11 to 15 cents each for the catalogs.

Theological Best Books catalogs are free and are primarily for seminary bookstores. Catalogs are ordered in quantities of 50 to 5,000.

Members of the Catholic Retailers Association receive up to 2,000 copies of Catholic Gifts for free, with imprinting and shipping billed. Orders of more than 2,000 cost 16 cents each. Non-CRA members pay 16 cents each plus shipping and imprinting for any quantity.

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