Retailers, publishers, distributors and music label representatives attend the convention, which is also open to the general public. Running through May 18 at the Doubletree Miami Mart, the show has a wide international reach, drawing exhibitors from all of Latin America, Spain, England and Japan.

Marie Tamayo, vice president and director of Expolit, said the show is "the only place to know what's happening in the Spanish Christian industry."

The program includes a School for Booksellers, sponsored by the Spanish Evangelical Products Association, with workshops geared to bookstore owners and managers and distributors.

Keynote Expolit speakers will include author and actor Kirk Cameron (Living Waters), author and evangelist Luis Palau (Tyndale Español) and author and speaker Priscilla Shirer (B&H International).

Among several new events this year is One World Youth Challenge 2010, "an entire day dedicated to youth," Tamayo said. For leaders, a three-hour conference on Christian coaching is scheduled.

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