IBS-STL is launching a new identity, including a new name-Biblica-to reflect its expanding vision and focus for transforming lives through God's Word. The new name is part of a re-branding process that began with the merger of the International Bible Society (IBS) and Send the Light (STL) in 2007.

Keith Danby, global president and CEO of Biblica, said the new name was born out of 18 months of planning and developing a vision for the organization's third century of ministry. "Because the Bible is central to our ministry purpose, we felt it was essential to expressly mention it as being the heart of our organization-in our name, our mission, our vision and our values," he said. "The name Biblica clearly reflects an emphasis on the Bible, and it communicates our focus on helping transform lives through the power of God's Word."

"This year we're celebrating our 200th anniversary, and we see that as a springboard to a new era of Bible ministry," Danby added. "We believe Biblica-the name and the organization-are well-positioned to engage and evangelize people and to help equip the global church with biblical resources."

Re-branding includes a new name, a new logo and key messaging: "Transforming lives through God's Word." The re-branding process will be phased to ensure a seamless transition for all of Biblica's ministries and partners.