Celebrating 10 years in 2010, the Retailers Choice Awards have been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

The 2010 Retailers Choice Awards winners will be announced at Christian Retailing's The Gathering 2010 event, to be held April 21-23 at Southeast Christian Church in Louisville, Ky.

Christian store personnel--owners, managers, frontline staff and volunteers--are asked to judge nominations on the impact they have had on staff and customers, including their ability to speak to people's hearts and evoke emotion, open people's minds to new ways of thinking and encourage and affirm Christ-like living.

Click here for the listing of categories and official rules of the Retailers Choice Awards, or e-mail Managing Editor Christine Johnson for more information at retailerschoiceawards@strang.com.