Before retailer voting begins in the Christian Retailing-sponsored competition--celebrating its 10th anniversary in 2010--suppliers will be nominating their best products of 2009. Books, Bibles, music, gifts and more may be nominated in 36 categories.

In light of the growth of the DVD market, the program sees two video categories instead of one. The new DVD/Video categories separate movies from book and Bible studies, allowing these two different types of video offerings to compete only against similar products.

The 2010 winners will be announced at Christian Retailing's The Gathering 2010 event, to be held April 21-23 at Southeast Christian Church in Louisville, Ky.

The Retailers Choice Awards program has been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Suppliers who nominate their products by Jan. 15 can save on entry fees by using the Early Bird option (buy five, get one free; buy 10, get two free, and so on). The entry fee remains just $50 per item. The nomination period for publishers and other suppliers runs from Dec. 14 to Jan. 29, 2010.

Click here for more information on the Retailers Choice Awards, or e-mail Managing Editor Christine Johnson at retailerschoiceawards@strang.com.