New name for electronic Bible

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Monday, 15 June 2009 02:15 PM EDT

Electronics supplier Danteck Group Inc. has re-named its popular WowBible, launched last year, following the threat of legal action from another Christian products industry business.

The Streamwood, Ill.-based company is now calling its line the NowBible, with new models and additional versions to be unveiled at the International Christian Retail Show in Denver, next month.

"It is important for our retailers and distributors to know that our product is changing in name only," said Len Williams, Danteck's vice president of marketing. He declined to name the company that had challenged the WowBible name, which Danteck had been seeking to register as a trademark.

"We had some legal consultations concerning our name and did not feel that there would be a problem with anything that was in existence," Williams told Christian Retailing. "It was a little bit of a surprise when (the challenge) came about."

However, Danteck had decided not to put time and money into pursuing the trademark and instead would re-brand as the NowBible. "I am reminded of Galatians, which says that the fruit of the Spirit is love, joy, peace, longsuffering ... and against such there is no law," Williams said.

Danteck has sold around 9,000 copies of its electronic Bible since the September 2008 introduction. The model, which retails for $170, has seen an "incredible response" from retailers, Williams said.

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