Inspired by the biblical story of Noah's ark, the DVD is the sequel to VeggieTales: Minnesota Cuke and the Search for Samson's Hairbrush, released by Big Idea in 2005.

"VeggieTales fans love Minnesota Cuke, and we are excited to bring him back for an all-new adventure," said Greg Fritz, senior vice president of sales and marketing for Big Idea. "Our partnerships as well as our comprehensive media plan will help us reach millions of kids with a timely lesson in confidence as families are preparing for the new school season."

As part of the marketing campaign for Search for Noah's Umbrella, Chuck E. Cheese restaurants will show the "Sippy Cup" Silly Song from the DVD in more than 500 locations nationwide in August. Additionally, Lifetouch Portrait Studios will include coupons in portrait packages, offer free VeggieTales stickers and play a special DVD preview of the video in studios.

A charity organization for physically disabled and sick children, CURE International, will also sponsor 35 Search for Noah's Umbrella screening events in theaters nationwide. Additionally, the DVD will be spotlighted in more than 1,000 quick-service restaurants nationwide, including McDonald's, Wendy's and Arby's.

Subtitled "A Lesson in Confidence," the 50-minute DVD has bonus features, including an art gallery and a discussion guide.