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Written by Christine D. Johnson   
Wednesday, 02 March 2011 11:44 AM America/New_York

New licenses for VeggieTales

Big Idea Entertainment has announced the expansion of the licensing program for its VeggieTales brand. The company has recently signed agreements with several partners across key categories, including shaped Mylar and latex balloons from CTI Industries, wooden puzzles and trains from the American Puzzle Company, plush pillow and blanket combinations from Zoobies, children’s guitars with Victory Designs and index tabs, stickers, temporary tattoos and wall clings with Tabbies.

“Over the past year, we have experienced phenomenal growth in the VeggieTales licensing program and are honored to continue relationships with top quality partners and introduce new ones as well,“ said Brian Mitchell, director of marketing and licensing for Big Idea Entertainment. “All of these family-oriented consumer products are in line with the lasting values and meaningful lessons found in each VeggieTales adventure.”