Suppliers have begun nominating their best releases of the year in the 2011 Retailers Choice Awards—which this year features four gift categories: Accessories/Apparel, General Gift Product, Gift Books and Wall Décor.

Companies wishing to enter the contest sponsored by Christian Retailing—now in its 11th year—have until Jan. 17 to take advantage of the Early-Bird discount in the competition’s record 45 categories.

The Retailers Choice Awards program has been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Suppliers who enter by Jan. 17 can save on entry fees by using the Early Bird option (buy five, get one free; buy 10, get two free, and so on). The entry fee remains just $50 per item. The nomination period for publishers and other suppliers runs until Jan. 31, 2011.

The 2011 winners will be announced in April at a location yet to be determined.

For more information, visit our Retailers Choice Awards Web site www.retailerschoiceawards.com, or e-mail Managing Editor Christine Johnson at This email address is being protected from spambots. You need JavaScript enabled to view it..