Christian Retailing

ICRS NEWS Print Email
Written by Staff   
Wednesday, 07 July 2010 10:31 AM America/New_York
Slingshot meets demand for T-shirt line

Slingshot Publishing took aim at a category with its launch of a line of T-shirts.

The company rolled out 20 designs from more than 150 that have been completed for release at some stage, from existing designs on other products to new creations.

"It just made sense," said President Mike Clark of the move. "We know there's tough competition, but we think we can take a serious chunk of it with our expertise. We have been asked non-stop when we were going to start doing tees."

Existing designs have been taken from some of Slingshot's popular posters and laptop skins. New ones include "Intelligent Design" over a fingerprint, "My Dad Created Your Dad" and "I'm Too Cool for Hell." Made from high-quality spun cotton, the tees retail for $14.99 each.