Tapestry Productions, publisher of Ron DiCianni's fine art, has announced a new Stocking Dealer sales and discount program for its retail/wholesale accounts. While streamlining discounts, the program aims to clarify expectations and create a partnership between Tapestry and its accounts.

Tapestry Productions President Grant DiCianni explained the change in direction: "In the past, we really relied on the stores to drive the relationship. That was a mistake. Today's stores are overwhelmed trying to manage many lines with vastly differing quality, discounts and incentives."

Holding out "an opportunity for partnership," he noted a sense of shared purpose. "We want the same thing as our accounts-for the gospel of Jesus Christ to be proclaimed and for the product to sell through," he said.

Stores that stock "a good representation of our line are the stores that are calling us with incredible stories of ministry and powerful reports of how God used the prints to touch lives," he added. "Those are the stores that are seeing turns of the product line every 30-90 days."

Tapestry's president has sent a personal letter about the program to each of its accounts, and each will also receive a personal call asking them to partner with the company.

The Stocking Dealer program has replaced all of its previous discount levels. For more information, retailers can call Tapestry corporate sales at 877-827-7763, menu option 2.