The Parable Group has appointed Madison Avenue veteran William (Whit) Whitney as its new creative director. Whitney, who has more than 30 years experience as an art director, creative director, writer and producer, will be "instrumental in the accelerated growth of Parable," company officials said.

"His addition to our team will add significant value for our clients and bring innovation and additional creativity to our accountable marketing platform," said Parable Group CEO Steve Potratz. "The addition of Whit as our creative director heightens our enthusiasm for what's in store for 2013 and beyond."

Whitney joins Parable after serving as executive creative director of print, digital marketing, direct mail and television for Los Angeles-based Rapp, whose clients included Bank of America, Lexus, Toyota, DirectTV and Hewlett-Packard.

Whitney spent 11 years with RappCollins Worldwide in New York City, where he served as group creative director for television, print and direct mail. He was also executive producer for the agency's broadcast department. Under his supervision, the agency conducted campaigns for Sports Illustrated, the New York Knicks, Mercedes-Benz, Pfizer Pharmaceuticals, Forbes magazine, Chase Manhattan Bank and U.S. Navy recruiting.

"Today's consumers really have the power to select how, what, when and where they receive their marketing messages, so relevance has never been more critical," Whitney said. "By leveraging our extensive data to help inform, we can deliver not only relevant, but compelling and memorable stories to Christian consumers."