|Dale Wilstermann named Guideposts vice president of national sales|
|Wednesday, 24 October 2012 02:54 PM EDT|
Guideposts Publishing has named Christian publishing veteran Dale Wilstermann as vice president of national sales of its retail services division.
"Dale will ensure that Guideposts capitalizes on opportunities in today's rapidly changing publishing environment," said Guideposts CEO Dick Hopple. "Dale's CBA and ABA market experience—particularly in the digital market—will help us stay focused in our approach to our retail program. We are confident he will help us keep our loyal customers happy as we move forward with 21st century publishing strategies."
Wilstermann, who will lead the sales teams for all Guideposts imprints, comes to the company from Worthy Publishing, where he served as senior vice president of sales and distribution. Wilstermann's previous experience also includes senior management duties at Thomas Nelson, where he led the company's e-tailer division and marketing teams, and also worked in the company's ABA sales division.
Guideposts' flagship, Guideposts magazine, has a paid circulation of 2 million. Guideposts' divisions also includes Candy Cane Press, Ideals, Williamson, Summerside Press and Ellie Claire.