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Eerdmans Publishing appoints new marketing director PDF Print E-mail
Written by Ingrid Wolf   
Thursday, 22 January 2015 09:00 AM EST

Rachel-BombergerWm. B. Eerdmans Publishing Company, an independent family-owned publisher since 1911, announced today that Rachel Bomberger has been named the new director of marketing. In her new role, Bomberger will lead the nine-person team that is responsible for publicity, promotions, advertising and Internet marketing.

Bomberger has held several positions in the Eerdmans marketing department over the last several years: copywriter, Internet marketing manager and editor of the company’s blog, EerdWord. Before coming to Eerdmans, she earned an M.A. in English and gained a broad array of experience in writing, communications and public relations.

“I couldn’t be more excited to step into this position,” said Bomberger. “I look forward to partnering with our dedicated team of marketing professionals to raise awareness of Eerdmans books among readers worldwide.”

Publisher Anita Eerdmans cited several reasons for the promotion.

“We are delighted that Rachel will be taking on this new role,” said Anita Eerdmans, president and publisher of Eerdmans. “Her intelligence and creativity, combined with her hands-on familiarity with our marketing department, make her the perfect choice to lead our marketing efforts.”

 
Baker Publishing Group welcomes new publicist PDF Print E-mail
Written by Karen Steele   
Monday, 19 January 2015 11:02 AM EST

Shaun-TabattBaker Publishing Group has announced that Shaun Tabatt has joined the Bethany House and Chosen divisions as the new publicist of nonfiction.

Tabatt most recently served as the community development manager for Fortress Press, where he hosted their Fortress Press live podcast. He also hosts the growing Author Talks with Shaun Tabatt podcast and is the founder of Cross Focused Media, an agency that provides social media and literary publicity services to the Christian publishing community. Tabatt has worked on projects for a number of publishers, including Zondervan and B&H. He and his family live in Cottage Grove, Minnesota.

“With Shaun’s background and online and social media savvy, he has brought a fresh perspective and energy to our team,” said Carra Carr, marketing director for Bethany House nonfiction and Chosen. “As we look to the future and the shifting priorities of media, he’s already helping to realign and revitalize our core publicity strategies—and I’m excited to see the positive impact this will have on our authors and their books.”

 
Warner Press promotes Kevin Spear to marketing manager PDF Print E-mail
Written by Christian Retailing Staff   
Thursday, 15 January 2015 09:28 AM EST

warner-press-logoWarner Press has announced that 12-year company veteran Kevin Spear has been named its new marketing manager.

Spear joined the company in 2002 as a graphic designer. He designed Warner’s marketing materials as well as wrote, illustrated and designed many of its children’s products.

In 2012, Kevin was promoted to director of digital marketing.

“Technology has changed the way we communicate, especially within the church,” said Eric King, president of Warner Press. “Kevin’s experience in digital marketing, and his decision to attain his MBA, makes him a great choice for this new position.”

Before coming to Warner Press, Spear was a marketing designer for Creative Converting and a book designer for Pearson Education in Indianapolis. He has also contributed to publications such as Leadership Journal, Kidzmatter, and Alpha Books. Spear earned his bachelors and MBA degrees from Anderson University.

 
Bell joins Icon Media Group as senior publicist PDF Print E-mail
Written by Shannon Stowe   
Monday, 12 January 2015 10:30 AM EST

Icon-Media-GroupIcon Media Group announced today that Katie Powell Bell has joined the firm as senior publicist. Bell most recently served as senior publicist for children’s and gift books at HarperCollins Christian Publishing, a division of HarperCollins Publishers.

“Katie’s publishing experience expands our firm into new areas and her media contacts are top notch. We are excited that she has joined our team,” said Icon Media Group Co-founder and President Shanon Stowe.

During her 2 1/2 years at HarperCollins Christian Publishing, Bell launched several New York Times best-sellers and worked with several authors, including country music star Josh Turner, pastor Matthew Barnett, Jesus Calling writer Sarah Young, Christian musician and actor Matthew West, and popular blogger Mandy Hale.

“I am thrilled to join such a powerhouse team. I look forward to my future with Icon,” Bell said.

Icon Media Group serves publishing, film and non-profit clients. Icon served as the publicity firm behind the No. 1 independent film of 2014, Pure Flix’s “God’s Not Dead,” which shocked the film industry by grossing more than $100 million worldwide. In the fall of 2014, the firm launched two top-five New York Times bestsellers: You Can, You Will by Joel Osteen, and The Best Yes by Lysa TerKeust.

Icon’s client roster has included: Sony/Affirm Films, Provident Films, One Media, Pure Flix, Red Entertainment, Salt Entertainment, Joel Osteen Ministries, Zondervan, American Bible Society, Thomas Nelson, Random House, Bethany House, Baker Books and David C Cook.

Bell can be reached at katie@iconmediagroup.com.

 
Scott Wehrs returns to Midwest-CBK in new role PDF Print E-mail
Written by Shelli Lissick   
Thursday, 08 January 2015 11:30 AM EST

Scott-WehrsMidwest-CBK LLC, national designer and manufacturer of holiday, gifts and home and outdoor décor, announced the addition of Scott Wehrs as general manager and chief administrative officer, effective immediately.

In his new role, Wehrs will oversee all aspects of day-to-day operations and manage the growth of the Midwest Seasons, CBK and G! brands. Wehrs brings more than 13 years of experience as the former president of Midwest-CBK and MVP Brands, and former president and chief operating officer of Ty Inc., creator of the successful Beanie Babies brand.

“Scott’s knowledge, experience and passion for the gift and home décor industry and independent specialty retailers is outstanding,” said Howard Ganz, president of Ganz, parent company of Midwest-CBK. “We’re excited to welcome back Scott’s enthusiasm and breadth of experience to the company and our customers.”

Wehrs served as the president of Midwest-CBK in 2012, negotiating the sale and overseeing the transition of Midwest-CBK to Ganz. As the MVP Brands president, he also led the operations and sales of the Colonial Candle, Everybody’s Ayurveda and Monkeez Makes a Difference brands. Prior to that, Wehrs served as president of Ty Inc., running the successful Beanie Babies business.

He also held titles of director of credit, vice president of Internet, vice president of business development, vice president of marketing and chief operating officer at Ty.

“Midwest-CBK represents three industry-leading brands—Midwest Seasons, CBK and G!—with the best designs and highest quality product, backed by the most talented team and excellent infrastructure and drive for rapid and successful growth,” Wehrs said. “In addition to these outstanding brands, Midwest-CBK customers also have access to Noelle, the No. 1 fashion line in the industry.

These synergies present significant growth potential, and I look forward to continuing the success of the company and helping our customers succeed, starting with the winter market launch of exciting, new and most sought-after products available in the market.”

 
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