San Luis Obispo-based The Parable Group recently announced the promotion of Laura Clark to digital marketing manager. Clark has a 13-year background in sales and marketing with specialties in online display advertising and social media.

“Laura has already made a tremendous contribution to our digital team, and she is highly qualified to carry forward The Parable Group mission and ministry in her new position,” said Steve Potratz, president of The Parable Group.

Clark joined Parable in 2011, bringing with her industry knowledge from previous positions at Articulate Solutions and as a self-employed business owner. In her new role, she will champion the online display advertising sales force dedicated to serving a variety of Christian organizations and ministries with online marketing. Parable Group enjoyed marked growth in the online display advertising arena and is forecasting continued growth.

“I'm honored to have the opportunity to continue to serve our clients and partner stores in this new role,” Clark said. “I'm excited about the future of our digital marketing solutions and the new technologies, opportunities and relationships that transpire daily. We have an outstanding team focused on growth through the development of innovative and customized ways to serve retailers, vendor partners and the consumer.”