Christian Retailing

‘Inspirational Gift Mart’ features Halle Joy founder Print Email
Written by Christine D. Johnson   
Tuesday, 26 February 2013 03:51 PM America/New_York

HalleJoy.VirtueLoveMimiToteHalle Joy owner Steve Slaughter has found a way to give college students a hand up, while benefiting from their new designs created for his women’s accessories company.

In return for his teaching at Texas Christian University, offering students guidance in product and textile design, Halle Joy gets new designs from students at the acclaimed school.

Product design students create a collection for Halle Joy, and textile design students create a new base fabric for handbags. At the end of each semester, one product is selected to become a part of the Halle Joy offering.

Slaughter and his wife, Brenda, are owners of Halle Joy, a company launched in 2010 that gives customers the opportunity to direct a portion of their purchase price toward Points of Joy, a program that provides food, water, clothing and medical relief to missions around the world.

“It gives customers a purchase with a purpose,” said President and CEO Steve Slaughter.

“People want to invest their income in things that make a difference.”

Branding is really what sets Slaughter’s new company apart from other jewelry and accessory companies, he said.

“We are trying to create a lifestyle brand with collections that tell a story,” Slaughter said. “Bags coordinate with jewelry and attract customers who are familiar with general market brands such as Prada or Vera Bradley. We offer a broader idea with a brand that a company that specializes in one thing can’t do.”

Click here to read the entire Personal Portrait feature in the February issue of Inspirational Gift Mart.